About the Role

What You’ll Do

  • Creating the digital communication strategy for marketing campaigns. This includes targeting the right audience, appropriate channels, as well as setting the tone and message of the campaign. 
  • The Senior Strategic Planner is also responsible for writing the formal brief and for providing the ideal environment for creative development. He / she combines market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers, especially in digital sphere. 
  • The Senior Strategic Planner will be involved in working with a number of clients at the same time, and will need to identify the specific business needs for each one 

What You’ll Need

  • You have experience within Indonesia, understand the market, consumer and communications landscape 
  • You have at least 3 years experience in brand planning and is able to be the sparring partner with creative teams to get to best-in class creative work 
  • You have the flexibility/confidence to operate as an individual and lead strategic thinking and own senior client relationships 
  • You are an absolute team player with the wider Ogilvy planning, account management and creative community 
  • You can understand, design, propose and monitor campaign and brand health tracking 
  • You can lead, design and direct both qual and quant research projects 
  • You are great at turning complex into the simple and the vague into the defined 
  • And most importantly you have a sense of humor and is a joy to work with 
  • 3 years + experience as Agency and/or FMCG Consumer Planner, including team management experience 
  • Extensive knowledge of communications planning, brand growth strategies, consumer insight development 
  • Telco, automotive, cigarette, and/or consumer goods sector experience 

How We’ll Support You

Licera celebrates its people wholeheartedly, without reservation. We will empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Licera network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

Licera is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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