LICERA - Local Marketing Agency
Your Growth Marketing Partner for

More Customers and More Sales for Your Local Business?

You are on the right page. Our agency provides your well-rounded marketing needs to attract the right leads that can convert sales for your local business.

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Local Digital Marketing Agency?

A local digital marketing agency like LICERA, is a specialized firm that focuses on providing digital marketing services to businesses operating within a specific geographic area or targeting a local audience.
Unlike broader digital marketing agencies that may cater to national or global clientele, local digital marketing agencies concentrate their efforts on helping businesses improve their online presence and visibility within their immediate community or target market.
LICERA, as a local digital marketing service provider, understands the unique challenges and opportunities associated with local markets and utilizes various digital marketing strategies to help businesses connect with potential customers in their area. Some of the services offered by local digital marketing agencies may include:


Local Business Served


Qualified Leads Generated

USD 4,800,000+

Local Business Ad Spent

What Satisfied Clients Says…

I’d like to thank ESTRAT 360 for its immense support in bringing Subway® Philippines to where it is now.

ESTRAT 360’s tireless efforts and dedication in taking the brand’s story to life have made the agency the integrated and trusted brand partner from this point onwards.


Joshua Wahiman


You tell ESTRAT what you want and they will execute it with creativity and class. ESTRAT offer services beyond expectation. ”


Femmy Magbanua

Marketing Manager, Merzci Pasalubong

We have a great experienced working with the team for the past 2 years, especially as of this moment of pandemic due to covid19. Everyone in the team are very easy to work with, display efficiency of work and delivers our request on time and as agreed. Never failed to address our concerns with better solutions. They always help us provide more traffic, more leads and more sales. For better customer relationship, they always assist our brand to maintain our identity and credibility and they regularly submitted Customer Reviews for us to do immediate solutions on how to improve the way we deliver the product and services to consumers.

Michael Duque

General Manager, Rico's Lechon

Benefits of Working With Us?

Unlock the full potential of your local business with LICERA’s expert local digital marketing team, where targeted strategies, personalized attention, and community connections converge to propel your brand to new heights of success.

Targeted Expertise

Benefit from our in-depth understanding of your community. With statistics showing that businesses with localized marketing strategies are 43% more likely to increase revenue, we craft tailored strategies to resonate with your local audience, ensuring your marketing efforts drive better results.

Personalized Attention

Unlike larger agencies, we offer personalized attention with a client satisfaction rate of 95%. Our team is invested in your success, providing dedicated support tailored to your unique needs every step of the way.

Community Connection

With 84% of consumers trusting online reviews as much as personal recommendations, tapping into our existing network within the community can open doors to valuable partnerships, collaborations, and local outreach opportunities, further elevating your brand's presence and impact.

Prime Search Ranking and Increased Visibility

Our effective local marketing strategies, including local SEO optimization, local directory listings, and targeted advertising, can significantly improve your business's visibility. In fact, local searches lead 50% of mobile visitors to visit stores within one day, making it easier for potential customers to find and engage with your business.

Enhanced Community Engagement

Engage with your local community on a deeper level. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others, helping you build stronger relationships, foster brand loyalty, and create a sense of belonging within the community.

Boosted Revenue and Growth

With 82% of smartphone shoppers conducting 'near me' searches, our local marketing efforts are designed to drive revenue and growth for your business. By increasing visibility, engaging with the community, and attracting new customers, we help you achieve higher sales, increased profitability, and sustainable business growth over time.


Benefit from cost-effective marketing solutions tailored to your budget. Local digital marketing has been shown to deliver a 3:1 return on investment, ensuring that every dollar spent generates tangible results for your business.

Data-Driven Decision Making

Leverage actionable insights and analytics to drive informed decision-making. With access to real-time data on campaign performance and consumer behavior, we empower you to make strategic adjustments that maximize the effectiveness of your marketing efforts.

We Do Digital Marketing for
Local Businesses

Our Local Digital Marketing Methodology

Dive into our revolutionary Political Marketing Methodology, where cutting-edge strategies meet personalized campaigning to set the stage for your electoral triumph

Embark on your journey to local prominence with an initial consultation that’s all about you and your business. We’ll call and delve into the nuances of your local market, dissecting past strategies, and brainstorming ways our digital prowess can elevate your campaign to unparalleled heights – all in a friendly, pressure-free environment.

Schedule a Free Consult

Following our introductory chat, it’s time to roll up our sleeves and dive deep into the digital terrain of your local market. We will craft personalized Marketing Insights tailored to your campaign, pinpointing untapped opportunities and aligning seamlessly with your objectives and KPIs.

Schedule a Free Consult

In our strategy session, we merge your campaign’s aspirations with our digital expertise to map out a winning game plan. Together, we’ll identify quick wins and chart a roadmap for sustained digital dominance in your local arena, ensuring your message resonates loud and clear with your audience.

Schedule a Free Consult

Armed with a rock-solid strategy, it’s go-time. We hit the ground running, prioritizing swift implementation and impactful results to propel your campaign forward and seize the digital spotlight. With us handling the nitty-gritty, you can focus on shaping the broader narrative of your campaign.

Schedule a Free Consult

Our team of local digital marketing aficionados keeps a vigilant eye on your campaign’s digital pulse. Armed with real-time data, we fine-tune our tactics, ensuring your message cuts through the noise and garners maximum engagement and impact in your local community.

Schedule a Free Consult

Local Digital Marketing Services

Local Digital Marketing Strategy

Craft a winning roadmap for your local business's online success with our tailored digital marketing strategies, designed to amplify your presence and drive growth within your community.

Local Business Web Design

Forge a lasting impression with a visually stunning website tailored to your local business, captivating visitors and converting them into loyal customers.

Local Business Branding and Creative Design

Stand out from the crowd with our bespoke branding and creative design solutions, sculpted to showcase your local business's unique identity and leave a memorable mark on your community.

Local Business Content Marketing

Fuel engagement and foster connections with our localized content marketing strategies, delivering valuable and relevant content that resonates with your local audience and drives business growth.

Local Social Media Marketing

Harness the power of social media to elevate your local business's presence and engagement within your community, fostering meaningful connections and driving conversions with targeted social media marketing strategies.

Local SEO

Boost your local visibility and reach potential customers in your community with our expert local SEO services, ensuring your business appears at the top of search engine results when locals are searching for your products or services.

Local Influencer Marketing

Amplify your local business's reach and credibility by partnering with influential figures in your community, leveraging their authority and audience to drive brand awareness and engagement.

Local Reputation Management

Protect and enhance your local business's online reputation with our comprehensive reputation management solutions, ensuring positive perceptions and fostering trust within your community.

Local Ads or Local PPC

Maximize your local business's visibility and drive targeted traffic with our precision-targeted local advertising and PPC campaigns, ensuring your message reaches the right audience in your community, precisely when they're ready to engage

Local Business Marketing Consulting

Gain invaluable insights and strategic guidance tailored to your local business's needs with our expert marketing consulting services, empowering you to make informed decisions and achieve sustainable growth in your community.

Local Digital Marketing Resources

Embark on your marketing voyage with a treasure trove of other curated resources, handpicked by our restaurant marketing team to spice up your strategy. Our carefully curated content is designed to be your guide, enriching your journey with insights, tips, and flavorful tactics tailored for the culinary world.

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Local Digital Marketing Facts and FAQs

Explore the insights and answers that you need to know about the local marketing services you will need for your local market. Discover essential facts and FAQs tailored to empower your business’s digital journey in your community.

A local digital marketing campaign is a targeted strategy aimed at promoting a business within its local community using online channels such as search engines, social media platforms, and local directories. These campaigns are tailored to reach potential customers in specific geographic areas and often include tactics like local SEO, localized content creation, and targeted advertising to increase visibility and drive foot traffic or online conversions.

Local digital marketing works by leveraging various online channels and strategies to connect businesses with their local target audience. This includes optimizing the business’s online presence for local searches, engaging with local communities on social media, and running targeted advertising campaigns aimed at local customers. By focusing efforts on the specific geographic area where the business operates, local digital marketing helps businesses increase their visibility, attract local customers, and drive sales.

The history of local digital marketing campaigns traces back to the early days of the internet when businesses first started recognizing the potential of online advertising to reach local customers. Over time, as search engines evolved and social media platforms emerged, the landscape of local digital marketing expanded, offering businesses new opportunities to connect with their local communities. Today, local digital marketing campaigns continue to evolve with advancements in technology and changes in consumer behavior, providing businesses with increasingly sophisticated tools and strategies to reach and engage their target audience locally.

The role of local digital marketing for a local business is paramount in today’s digital age. It serves as a crucial tool for increasing visibility, attracting new customers, and building brand loyalty within the community. By effectively leveraging local SEO, social media engagement, targeted advertising, and reputation management, local digital marketing helps businesses establish a strong online presence, connect with local customers, and drive growth in their local market.

Creating a local digital marketing campaign plan involves several key steps, starting with defining your goals and target audience. From there, businesses can conduct research to identify local competitors, assess market trends, and determine which digital marketing channels and tactics will be most effective. Next, businesses can outline a budget, develop a content calendar, and establish metrics for measuring success. Finally, ongoing monitoring and optimization are essential to ensure the campaign remains effective and aligned with business objectives.

Read more about how to create a local business digital  marketing campaign plan here.

Virtually any type of local business can benefit from local marketing efforts. This includes brick-and-mortar stores, service-based businesses, restaurants, healthcare providers, and professional services, among others. Whether a business operates out of a physical location or primarily serves customers in a specific geographic area, local marketing can help increase visibility, attract new customers, and drive revenue growth.

Some of the best local digital marketing ideas for small businesses include optimizing their website for local search, claiming and optimizing their Google My Business listing, engaging with local communities on social media, running targeted advertising campaigns, and soliciting and managing online reviews. Additionally, creating locally-focused content, partnering with other local businesses, and participating in local events or sponsorships can also help small businesses increase their visibility and attract customers.

When hiring a local digital marketing company, it’s essential to do your research and consider factors such as the company’s experience, expertise, and track record of success with local businesses. Look for agencies that specialize in local marketing and have a deep understanding of your target market. Additionally, ask for case studies or client references, inquire about their approach to local SEO, social media management, and advertising, and discuss pricing and contract terms before making a decision.

While both local digital marketing and local store marketing aim to promote businesses within a specific geographic area, they differ in their tactics and channels. Local store marketing typically refers to offline marketing strategies, such as signage, direct mail, local events, and community partnerships, aimed at driving foot traffic to physical locations. On the other hand, local digital marketing leverages online channels like search engines, social media, and local directories to reach and engage local customers, often complementing offline efforts to create a comprehensive marketing strategy.



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