Customer Relationship Management (CRM) for Casinos: Best Practices

CRM for Casinos

As a digital marketing specialist and casino industry consultant, CRM is essential to any casino’s marketing plan. Managing your company’s contacts with current and potential clients is a breeze using customer relationship management (CRM). Get to know clients, discover what they want, and pander to their whims to keep them coming back to the same […]

Collaborating with Influencers for Casinos: Building Credibility and Reach

Influencers for Casinos

“The best way to find any pattern in a casino is to look at the results of a month’s worth of play. The larger the sample size, the more accurate the analysis will be.”  – Steve Bourie, American Casino Guide Introduction Today’s successful businesses, including casinos, must innovate or perish. Influencer marketing has grown in […]

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