Your Growth Marketing partner

In a marketplace overflowing with agencies that offer creative, media, and digital marketing services, we choose to rise above the ordinary. We identify ourselves as your businesses unconventional agency, for your PURPOSEFUL and EXPONENTIAL growth.

Marketing Agency of the Year 2022
Digital Marketer of the year 2022
Company of the year
Brand Leadership award
Digital Marketer of the year
Top Digital Marketing Agency
Startup of the Year
Communication Professional of the Year
Company of the Year 2019
Innovation in Public Relations

We’re not merely interested in creating appealing visuals, engaging content, or effective digital strategies; we are fully committed to making a profound impact on your business’s bottom line. We believe that every action we take, every strategy we deploy, should contribute towards one overarching objective – unyielding, robust GROWTH.

Our conviction rests on the knowledge that as business owners, C-level executives, and industry leaders, your primary focus isn’t the process; it’s the outcome. You’re interested in seeing your investments translate into real-world, quantifiable returns. And that’s precisely where we step in.

As a growth agency, LICERA remain steadfast in our commitment to driving your business forward, accelerating your journey towards achieving market dominance, and ensuring sustainable success. We understand the pivotal role growth plays in your business, and we’re here to catalyze that growth, propelling your company to new heights.

Because in the end, what matters to us is what matters to you – GROWTH. And not just any growth, but growth that is strategic, scalable, and squarely centered on your business objectives.

In the crowded constellation of digital innovation, we are your guiding star – Amplify Aura. We defy the standard agency labels because we’re not just another run-of-the-mill creative house, media studio, or digital hub. We are, at our core, a Growth Marketing Network. We are steadfast, we are dynamic, and above everything, we are fixated on fostering GROWTH.

Garry Little

Gary Little

Founder/CEO Mimic Digital

If you’re a Western Company looking for an Agency in the Philippines look no further. Ruben Licera’s team delivers. I have 6 years working with talent in the Philippines and without a doubt ESTRAT360 is the best!


Ruben Licera

The Founder

Our Visionary Founder: Meet the driving force behind LICERA Group, a trailblazer with a passion for innovation and a relentless commitment to excellence.

LICERA Leaderships

The Leadership

Our Exceptional Leadership Team: Our success is driven by a dynamic leadership team, bringing together diverse talents and expertise to guide LICERA Group towards new horizons.


The Network

Expansive Network, Global Impact: LICERA Group’s extensive network spans across industries and continents, creating opportunities and collaborations that drive meaningful change.

Curious about what are the...​

Growth-Centric Services

Growth marketing is an integral, multifaceted strategy that transcends conventional marketing practices. It’s a holistic approach that targets every aspect of the customer’s journey, from initial contact to the loyalty phase and beyond. The confluence of psychology, cutting-edge technology, and inventive thinking fuels this methodology, primed to escalate your business growth.

Whether you helm a budding startup, a mid-size venture, or a Fortune 500 company, embracing the ethos of growth marketing can unlock significant potential within your organization. It’s not just about maintaining market presence; it’s about innovating, leading, and shaping the market around your vision. As business owners, founders, and C-level executives, you’re looking for tangible, sustained results. That’s precisely what growth marketing delivers. It’s a strategic approach designed to achieve your ambitious targets and drive your business toward a future of industry leadership.

The first stage of any customer’s journey begins with awareness. The goal here is to put your brand in front of potential customers, increasing visibility and establishing your presence in the market.

Search Engine Optimization (SEO)

Helps businesses increase organic traffic, improving visibility and awareness on search engines.

Social Media Management

Manages a brand’s presence on social media platforms, expanding their reach, and increasing awareness among target demographics.

Content Marketing

Builds brand authority and credibility while enhancing visibility by creating and sharing high-quality, relevant content.

Influencer Marketing

Utilizes the reach and credibility of popular individuals to amplify a brand’s message and reach potential customers.

Pay-Per-Click Advertising (PPC)

Enables businesses to reach a wider audience through sponsored links and advertisements on search engines and social media platforms.

Awareness and reach are only the first steps. The real challenge is turning those leads into customers.

Email Marketing

Personalized emails help nurture leads, engage potential customers, and drive conversions.

Conversion Rate Optimization (CRO)

Improves website and campaign performance to increase the ratio of visitors that convert into customers.

Growth marketing doesn’t end once a customer makes a purchase. It’s about building long-term relationships and fostering customer loyalty.

Customer Retention Strategies

Uses strategies like loyalty programs, customer feedback systems, and personalized content to retain existing customers and encourage repeat purchases.potential customers, and drive conversions.

Marketing Automation

Automates repetitive tasks to improve marketing efficiency, customer engagement, and personalization, helping businesses scale their efforts.

Data Analysis and Reporting

Collects, analyzes, and interprets data to gain insights, optimize marketing efforts, and inform business decisions.

Growth marketing is about pushing boundaries, experimenting, and finding new ways to grow.

Customer Retention Strategies

Rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.

Marketing Automation

Develops a unique, appealing brand identity to differentiate a business in the market, appeal to the target audience, and drive business growth.


LICERA Academy is an on-demand learning platform that provides relevant and actionable training for you to START, GROW or SCALE your career and business online.

Mark Khabe

Mark Khabe

Co-Founder, PRIME BPM Pty Ltd.

“I have been working with Ruben Licera and the whole team for more than 2 years now. It has been a great partnership for the last 2 years and we are looking forward to many more to come. During our engagement Ruben and his team worked relentlessly to help us increase the leads and our business through various campaigns. The results were astronomical, in the first year it self we gathered 1200 inbound leads which is very uncommon and hard in our type of B2B industry. Our partnership with Ruben and his team is essential for the growth of our business”

Case Studies


Bringing a Fresher Experience


Serving the needs of Hotels, Resorts & Restaurants in Cebu


Savor the Finest Cebuano Lechon: A Taste of Authenticity and Tradition

You may ask yourself...​

Why WLicera Icon Whiterk with LICERA

360 Growth Marketing is a complex, nuanced discipline that requires a blend of expertise, experience, and innovation. This is precisely where the value of a seasoned 360 Growth Marketing team lies and the reasons why business owners choose LICERA

High Persistence Rate

A seasoned team like LICERA has weathered the ups and downs of the market keeping our clients at an average of 4 years and 6 months. We’re tenacious, determined, and committed, ensuring our clients businesses grow irrespective of the challenges they encounter.

Professionally Trained Team

Seasoned teams are well versed in the latest marketing techniques, tools, and technologies. They have undergone professional training and are adept at employing these skills to drive results.

12 Years of Group Experience

We are a network with over a decade of experience that brings invaluable insights, lessons, and proven strategies to the table, thereby driving higher marketing efficiency.

Growth Driven Professionals

At the core of our values is the drive to move forward and grow for our customers and clients (internal, external and stakeholders). We either Win or learn. That is how we play things.

International Award-Winning

Recognition at an international level is a testament to a team’s expertise and excellence. It serves as an assurance that you’re entrusting your marketing efforts to a globally acclaimed team.

Innovation as a Way of Life

In the ever-evolving world of marketing, innovation is crucial. A seasoned team like LICERA constantly seeks novel, creative ways to solve problems and achieve goals for our customers and clients.

Data and Analytics

We don’t take guesses. Our data-driven approach is at the heart of our effective marketing campaigns. LICERA prioritizes data and analytics, utilizing them to inform strategy and drive decision-making.

Customer Experience Centric

In the age of the customer, a business that focuses on customer experience triumphs. LICERA understands this and ensures that every marketing effort enhances the customer’s journey.

Nurtures a Culture of Learning

360 growth marketing landscape is dynamic. LICERA fosters a culture of continuous learning to stay abreast of changes and integrate new knowledge into their strategies.

Agile and Responsive

Agility is key in today’s fast-paced business environment. LICERA is able to quickly adapt to changes, be they in the market, customer behavior, or technology.

360 growth marketing is a comprehensive approach that combines data-driven insights, multi-channel integration, customer-centric focus, and continuous optimization to maximize business growth. It involves using various marketing channels and tactics to create a seamless customer experience, focusing on personalized targeting and conversion optimization. The strategy is constantly refined based on data analysis to achieve the best results. Read more about it here.

The 360 Growth Marketing Process Approach is a structured framework for implementing a comprehensive marketing strategy. It involves research, strategy development, channel integration, implementation, data analysis, optimization, and performance monitoring. By following this approach, businesses can drive growth by delivering a seamless customer experience and continuously improving marketing efforts. 

Implementing 360 growth marketing offers businesses the benefits of increased growth, enhanced customer experience, data-driven decision making, improved ROI, competitive advantage, and adaptability. By integrating multiple channels, optimizing campaigns, and leveraging data insights, businesses can drive growth, satisfy customers, and stay ahead of the competition. Here is a complete list of benefits of Growth Marketing.

a 360 Growth Marketing network serves as a valuable resource for businesses looking to implement effective marketing strategies. It offers expertise, collaboration opportunities, training, access to tools, industry insights, and networking, empowering businesses to drive growth through comprehensive marketing approaches. Read in the link Why You Should Hire a Growth Marketing Agency.

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