Outdated Website Design:
The existing website lacked a modern look and feel, potentially leading to a decline in user engagement and credibility in the competitive government contracts bidding industry.
Limited Course Showcase:
The courses offered by GovCon Giants were not effectively showcased on the website, resulting in missed opportunities to attract potential learners and generate course enrollments.
Absence of Subscription Form:
The lack of a subscription form on the website prevented the collection of customer emails for communication purposes, limiting the ability to provide daily updates on blogs and other offerings.
Untapped YouTube Channel:
GovCon Giants did not effectively leverage a YouTube channel to engage and educate the audience through video content, missing out on a powerful platform to showcase expertise and reach a wider audience.
To achieve a successful website redesign and maximize the potential of the YouTube channel, GovCon Giants should prioritize engaging a professional web design team, creating dedicated sections for courses and content, integrating the YouTube channel, and implementing a subscription form. These steps will empower the platform to elevate its online presence, increase customer engagement, and effectively showcase its expertise through video content.