BAKERY WORLD

Learn how to showcase the success of the past Bakery World event

ROLE / SERVICES

WEB DEVELOPMENT

Location

PHILIPPINES

YEAR

2023

Intro

Bakery World faces the challenge of not having a website to showcase their event and streamline form submissions.
MCCI recognizes the need for a brand new website for Bakery World 2023 since there is currently no existing website for the event. The absence of a website poses several challenges, including the lack of a platform to effectively promote the event, provide essential information to potential participants and exhibitors, and streamline the registration process. Additionally, the absence of an online presence prevents the showcasing of the past Bakery World event in 2018, limiting the opportunity to highlight its success and impact, which could attract more stakeholders and foster further growth in the baking and food industry in the Visayas and Mindanao regions.

OBJECTIVES

The main objective of the Bakery World 2023 website is to provide a comprehensive and user-friendly platform that promotes the event, facilitates registration for participants and exhibitors, and showcases the success and impact of the past Bakery World event.
Promote the Event
The website will serve as a primary promotional tool for Bakery World 2023, providing detailed information about the event, its objectives, and the benefits of participation. It will attract a larger audience and generate interest in the baking and food industry in the Visayas and Mindanao regions.

Streamline Registration
The website will feature separate registration forms for participants and exhibitors, simplifying the registration process. Participants will be able to register as attendees, while businesses can sign up as exhibitors, allowing for a smooth and efficient registration experience.

Showcase Past Event Success
The website will highlight the success and impact of the previous Bakery World event in 2018. It will present statistics, testimonials, and visual elements that demonstrate the value of participating in Bakery World, encouraging increased participation and industry engagement

Enhance User Experience
he website will be designed with user behavior in mind, ensuring an intuitive and user-friendly interface. It will prioritize ease of navigation, readability, and responsive design to provide a seamless browsing experience across different devices.

Analysis

The new website will serve as a powerful tool to promote the event, featuring all the necessary information such as event details, schedules, speaker profiles, and exhibitor listings. The inclusion of separate registration forms for participants and exhibitors will simplify and expedite the registration process. Furthermore, the website will highlight the success and statistics of the past Bakery World event in 2018, allowing MCCI to demonstrate the event’s value and encourage increased participation.
Please note that since the website is being developed from scratch, it offers an opportunity to overcome the existing challenges and build a robust platform that effectively serves the needs of Bakery World 2023 and its stakeholders.

Visual design

The visual design of the website will reflect the theme of Bakery World 2023, incorporating elements related to baking and the food industry. The color scheme will be warm and inviting, using tones like cream, brown, and pastel shades.
High-quality images of delicious baked goods, state-of-the-art baking equipment, and vibrant displays will be used to capture the attention of visitors. The typography will be clear and legible, ensuring ease of reading and comprehension.

Design based on user behavior

The website design will prioritize the user experience by considering the behavior and preferences of the target audience.
The navigation menu will be intuitively structured to facilitate easy access to the desired information. Key details, including event schedules, speaker profiles, and exhibitor listings, will receive a prominent placement. To encourage participation, the registration forms will be strategically positioned, minimizing obstacles and motivating participants and exhibitors to register. Furthermore, the website will be optimized for mobile devices, ensuring a seamless browsing experience across various screens.

Conclusion

In summary, the development of a new website for Bakery World 2023 will effectively promote the event, streamline registration, and showcase the success of past events. With a user-centric design, intuitive navigation, strategically placed registration forms, and mobile responsiveness, the website will enhance the overall experience for participants and exhibitors.
It will serve as a valuable platform to attract a wider audience, foster networking opportunities, and contribute to the growth of the baking and food industry in the Visayas and Mindanao regions.

Check out the website

Team credits

Albi Biol (Head of Web Design & Development), Arlene Caballes (Assistant Web Developement), Roseline Flor (Communication)

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