Sales and Marketing Specialist


About the Role

Job Overview

A Sales & Marketing Specialist is typically responsible for a broader range of activities that encompass both sales and marketing functions. They are involved in developing and executing marketing strategies, conducting market research, creating marketing materials, managing campaigns, and coordinating promotional activities. In addition to marketing responsibilities, they may also handle aspects of the sales process, such as lead qualification, customer relationship management, and supporting the sales team.

Office Location:

1614 The Meridian, Golam Dr, Cebu City, 6000 Cebu

Work Arrangement:

Hybrid Setup

Key Accountabilities

  • Manage assigned prospects and/or clients using customer-focused selling techniques and cultivating stronger sales/membership/channel relationships through prospecting, lead follow-up, and relationship development.
  • Create and develop sales strategies to enhance business growth.
  • Delivering staff and clients product demonstrations and taking the initiative in resolving problems.
  •  Providing precise sales projections and directing resources to meet targets.
  •  Recommend improvements and changes as appropriate to company sales policies.
  •  Analyze, evaluate and assess sales territories for own products or services.
  •  Understanding customers’ needs and identifying sales opportunities.
  • Creating and maintaining a database of current and potential customers.
  • Researching and qualifying new leads.
  • Closing sales and achieving sales targets.
  • Keeping up with product and service information and updates.


  • Bachelor’s Degree in Finance, Marketing, or similar relevant field./Related College Diploma or combination of education and experience
  • Open for fresh graduates interested in pursuing their career as sales and marketing role
  • Familiarity with key sales and marketing concepts such as market segmentation, target audience analysis, branding, positioning, marketing channels, and sales funnels 
  • Proficiency in using tools like Google Analytics or other analytics platforms is beneficial.
  • Knowledge in social media platforms, content marketing, email marketing, search engine optimization (SEO), and analytics tools to support marketing efforts.
  • Understanding of basic data analysis and the ability to interpret marketing metrics 

How We’ll Support You

Licera Group is more than a workplace; it’s a catalyst for growth. We believe in the boundless power of potential and provide an array of opportunities—from leadership training to innovative tools—to help you harness yours. Here, you are not just another employee but a valued family member of passionate digital marketing experts, ready to nurture your skills and mentor you towards a thriving career. At Licera, we don’t just offer a job; we foster your personal and professional growth.

Join Us and Let’s Grow Further Onwards Together!

LICERA Applicant Information Form

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