PPC Specialist


About the Role

Job Overview

The PPC Specialist is responsible for managing pay-per-click (PPC) advertising campaigns across various platforms to drive traffic and conversions for the company. They will work closely with the marketing team to develop and execute PPC strategies that align with the company’s goals and objectives.

Office Location:

1614 The Meridian, Golam Dr, Cebu City, 6000 Cebu

Work Arrangement:

Hybrid Setup

Key Accountabilities

  • Develop and execute PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising
  • Conduct keyword research to identify high-traffic, low-competition keywords for PPC campaigns
  • Write and edit ad copy that is compelling and effective
  • Set up and manage tracking and analytics to measure the effectiveness of PPC campaigns
  • Continuously monitor and optimize campaigns to improve performance and achieve target metrics
  • Collaborate with the marketing team to ensure PPC campaigns align with overall marketing strategies
  • Stay up-to-date with industry trends and changes in PPC advertising platforms and algorithms
  • Provide regular reports and analysis on campaign performance and make recommendations for improvements
  • Manage PPC budgets and ensure campaigns are cost-effective and meet ROI targets
  • Perform other duties as assigned by the marketing manager.


  • Bachelor’s Degree in Accounting or Bookkeeping, Business Administration, Computer Science, Information Technology or any related field. We are considering applications from candidates in the early stages of their careers or Entry-level candidates are encouraged to apply.
  • Paid Search Advertising: Knowledge of paid search advertising platforms such as Google Ads, Bing Ads, and Yahoo Gemini. Ability to create and manage PPC campaigns, set up ad groups, select keywords, and optimize ad copy.
  • Analytics: Strong analytical and data analysis skills. Ability to track and analyze PPC campaign performance data, identify trends, and provide actionable insights to improve campaign performance.
  • Communication: Excellent communication skills. Ability to communicate technical concepts to non-technical stakeholders and collaborate effectively with other team members.
  • Project Management: Ability to manage multiple PPC campaigns simultaneously. Ability to prioritize tasks, manage deadlines, and work effectively under pressure.
  • Industry Knowledge: Stays up-to-date with industry trends and changes to PPC advertising platforms and algorithms. Ability to adapt to changes and adjust PPC strategies accordingly.

How We’ll Support You

Licera Group is more than a workplace; it’s a catalyst for growth. We believe in the boundless power of potential and provide an array of opportunities—from leadership training to innovative tools—to help you harness yours. Here, you are not just another employee but a valued family member of passionate digital marketing experts, ready to nurture your skills and mentor you towards a thriving career. At Licera, we don’t just offer a job; we foster your personal and professional growth.

Join Us and Let’s Grow Further Onwards Together!

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