Author: Editor

With over a decade experience, we’ve established ourselves as one of the pioneering agencies in the region.

Landbank Transactions
Highlight Editor

Landbank Mobile Banking App Transactions Soar to P89 Billion

In the first quarter of this year, the Land Bank of the Philippines experienced a significant surge in the value of transactions conducted through its mobile banking app, reaching an impressive P89 billion. This marked a remarkable 42 percent increase from the same period last year, highlighting the growing reliance

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Customer Intimacy
News & Updates Editor

Brands Dump Massive Influencers and Switch to Niche Creators

The era of relying on polished influencers with millions of followers is fading. The real revolution in marketing lies in simplicity, authenticity, and everyday life. This shift is illustrated by Air New Zealand’s latest campaign, which features a young father reading a bedtime story to his daughter, demonstrating how a

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Merkle B2B APAC
Highlight Editor

Merkle Secures Four Gold Awards at Global ACE Awards for Lenovo ThinkStation Campaign

Merkle B2B APAC, a premier data-driven and technology-enabled global performance marketing agency, has achieved outstanding recognition at the prestigious Global ACE Awards, the leading B2B awards event in the USA. Held at New York’s iconic Forbes on Fifth, the ceremony lauded Merkle’s exceptional Lenovo ThinkStation global campaign with four distinguished

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AI in Marketing
Marketing Technology Editor

Ethical Considerations for AI Adoption in Marketing Operations

Implementing AI in marketing operations offers immense potential for enhancing efficiency, personalization, and data-driven decision-making. However, alongside these benefits come significant ethical considerations that must be carefully managed to uphold customer trust and ensure responsible deployment across the organization. But before anything else, let’s first uncover what are… The Benefits

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Jollibee acquires Compose Coffee
Highlight Editor

Jollibee Acquires South Korea’s Compose Coffee for $340 Million

Jollibee Food Corporation (JFC) has made a strategic move to further its presence in the global coffee market by acquiring South Korean coffee franchise Compose Coffee for approximately $340 million. This acquisition marks a significant milestone for JFC as it continues to expand its portfolio and strengthen its position in

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Digital Mandate for Keffy
News & Updates Editor

ETML Secures the Digital Mandate for Keffy

ETML, a Growth Advertising & Analytics Company, has secured the digital mandate for Keffy, a wellness beacon in health. This partnership merges holistic well-being with digital marketing precision, using data-driven strategies to boost their impact. ETML and Keffy Unite to Transform Digital Wellness Keffy’s mission is to enhance life with

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