Merkle Secures Four Gold Awards at Global ACE Awards for Lenovo ThinkStation Campaign

Merkle B2B APAC
Merkle B2B APAC, a premier data-driven and technology-enabled global performance marketing agency, has achieved outstanding recognition at the prestigious Global ACE Awards, the leading B2B awards event in the USA.

Held at New York’s iconic Forbes on Fifth, the ceremony lauded Merkle’s exceptional Lenovo ThinkStation global campaign with four distinguished Gold awards.

Acknowledgment of Excellence in B2B Marketing

The Global ACE Awards are renowned for their rigorous evaluation criteria, celebrating the pinnacle of excellence in B2B marketing. This year, Merkle was honored alongside industry titans such as Workday and Nativa Meter, both of which are celebrated Cannes Lions award winners.

“At Merkle, our mission is to redefine B2B marketing by delivering innovative and impactful campaigns that deeply resonate with our clients’ audiences,” stated Farrokh Madon, Chief Creative Officer APAC for Merkle B2B.

The award-winning Lenovo ThinkStation campaign originated from Merkle’s Singapore office, with significant collaboration from the team in Australia to develop, produce, and launch the campaign globally. Moreover, this collaboration underscores Merkle APAC’s capability to harness its extensive global network and expertise to deliver compelling and effective marketing solutions.

Creativity and Strategic Insight

Merkle B2B APAC

The Lenovo ThinkStation campaign is a testament to Merkle’s ability to combine creative ingenuity with strategic insight, firmly positioning Lenovo as a leader in the competitive global marketplace. The campaign’s success highlights Merkle’s expertise in leveraging data-driven insights to create marketing solutions that enhance brand visibility and drive business growth.

“I am proud that we could contribute to building the Lenovo ThinkStation brand,” added Madon. “This campaign demonstrates that B2B marketing is not merely about Business to Business communication but about creating work that is genuinely Better for Business.”

Furthermore, by winning these four Gold awards, Merkle B2B APAC has solidified its reputation as a leader in the B2B marketing space, continuing to set the standard for excellence and innovation in the industry.

Merkle’s B2B Marketing Success Factors

Merkle’s marketing strategy is a masterclass in blending data-driven insights, advanced technology, and creative ingenuity. Their client-centric approach and global collaboration have positioned them as a leader in the B2B marketing landscape. Merkle’s marketing strategy and the secret behind its success can be attributed to several key factors:

1. Data-Driven Insights

Merkle leverages data-driven insights to inform its marketing strategies. By analyzing vast amounts of data, Merkle can understand consumer behavior, preferences, and trends, allowing them to create highly targeted and effective campaigns.

2. Integration of Technology

Merkle integrates advanced technology into its marketing efforts. This includes utilizing cutting-edge marketing platforms, automation tools, and AI-driven analytics to optimize campaigns and achieve better results.

3. Creative Ingenuity

Merkle combines creativity with strategic thinking to develop compelling marketing campaigns. Their ability to craft engaging and innovative content helps brands stand out in a crowded marketplace.

4. Global Collaboration

Merkle’s global network enables seamless collaboration across different regions. This allows them to harness diverse expertise and resources, creating campaigns that are effective on a global scale.

5. Client-Centric Approach

Merkle focuses on deeply understanding their clients’ needs and objectives. By building strong relationships and maintaining open communication, they ensure that their marketing strategies align with their clients’ goals.

6. Focus on Business Outcomes

Merkle prioritizes business outcomes, ensuring that their marketing efforts drive tangible results. This includes enhancing brand visibility, increasing customer engagement, and ultimately driving revenue growth.

7. Excellence in Execution

Merkle’s commitment to excellence in execution ensures that their strategies are implemented effectively. Their attention to detail and focus on quality contribute to the success of their campaigns.

In conclusion, Merkle’s success is anchored in their focus on business outcomes and excellence in execution. By continuously innovating and adapting, Merkle sets the standard for effective and impactful B2B marketing solutions.

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Key Pillars of Merkle’s B2B Marketing Success

Merkle’s success in B2B marketing hinges on innovation, strong leadership, top-tier talent, a results-driven focus, and a collaborative culture.

1. Innovation and Adaptability

Merkle’s ability to innovate and adapt to changing market dynamics is a key factor in their success. They continually explore new technologies and methodologies to stay ahead of the competition.

2. Strong Leadership

Effective leadership and a clear vision guide Merkle’s strategic direction. Leaders like Farrokh Madon drive the company’s mission to redefine B2B marketing with impactful campaigns.

3. Talent and Expertise

Merkle attracts and retains top talent in the industry. Their team’s expertise and dedication are crucial to delivering high-quality marketing solutions.

4. Emphasis on Results

Merkle’s focus on delivering measurable results ensures that their clients see a return on their investment. This results-oriented approach builds trust and long-term partnerships.

5. Collaborative Culture

Merkle’s collaborative culture fosters teamwork and innovation. By encouraging cross-functional collaboration, they create holistic marketing solutions that leverage diverse perspectives and skills.

In summary, these pillars—innovation, leadership, talent, results orientation, and collaboration—define Merkle’s approach to delivering impactful marketing solutions and setting industry standards.


Merkle B2B APAC’s outstanding performance at the Global ACE Awards, with its Lenovo ThinkStation global campaign, underscores its leadership in the B2B marketing landscape. Winning four prestigious Gold awards demonstrates Merkle’s ability to merge creativity with strategic insights, delivering impactful campaigns that resonate deeply with their clients’ audiences.

This achievement not only showcases Merkle’s innovative approach but also reinforces the importance of data-driven marketing solutions in driving business growth. As Merkle continues to set industry standards for excellence and innovation, it exemplifies the transformative power of B2B marketing done right.

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