LICERA Group Supports Gov’t Digital Freelancer to CEO Program

LICERA Group's CEO is Key Speaker to ASCEND
The Department of Information and Communications Technology (DICT) is dedicated to advancing the online freelancing industry in the Philippines. Through the ICT Industry Development Bureau, DICT is spearheading the Empowering Digital Workers of the Gig Industry Ecosystem (EDGE PH) program.
This initiative is designed to promote the sustainable growth of the online freelancing industry and to help local talent capitalize on higher income opportunities.

ASCEND: Digital Workers to Digital Agency Owners

To further support freelancers in their career progression, the DICT has enhanced the ASCEND program, a key component of EDGE PH and will be rolled out to key provinces in the Philippines.

As part of ASCEND series of talks, the DICT has invited Ruben Licera, CEO of LICERA Group, to share his expertise in the upcoming series of events. Ruben Licera’s experience in building successful digital agencies makes him a valuable asset to the program.


The DICT – ICT Industry Development Bureau, through the Empowering Digital Workers of the Gig Industry Ecosystem in the Philippines (EDGE PH), is hosting ๐—”๐—ฆ๐—–๐—˜๐—ก๐——: ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ช๐—ผ๐—ฟ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐˜๐—ผ ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜† ๐—ข๐˜„๐—ป๐—ฒ๐—ฟ๐˜€ learning session on May 23, 2024 (Thursday) in Kalibo, Aklan.

This event, in collaboration with the Provincial Government of Aklan and Aklan ICT Council, aims to equip Filipino online freelancers with the skills and knowledge to advance their digital careers and become business owners, establishing their own homegrown BPOs.

Whether you’re a seasoned freelancer looking to transition into agency ownership or an existing agency owner aiming to scale your business, this session is for you!

Before anything else, let’s uncover…


LICERA Group’s CEO Ruben Licera was chosen as a key speaker for the ASCEND program due to his extensive experience and demonstrated success in building digital agencies and fostering entrepreneurship.

As the CEO of LICERA Group, he has a proven track record of guiding businesses in the digital space and possesses deep knowledge of the gig economy and online freelancing trends. His expertise encompasses a broad range of relevant topics, including:

In addition, Ruben Licera’s experience in entrepreneurship and business growth aligns perfectly with ASCEND’s goal of empowering freelancers to transition from digital workers to agency owners. His insights into the journey from freelancing to building a homegrown Business Process Outsourcing (BPO) operation can guide participants in their own career advancements. His credibility and leadership in the digital industry contribute to his ability to make a significant impact at the ASCEND program.

Now, here’s…

ASCEND Event Schedule Across the Philippines

The DICT will conduct the ASCEND program across five regions in the Philippines, offering digital workers many opportunities to learn and network. The event schedule is as follows:

  • Region III: Baler, Aurora (Date to be confirmed)
  • Region VI: Kalibo, Aklan (May 23, 2024) >>> Get more info here
  • Region X: Malaybalay City, Bukidnon (June 6, 2024)
  • Region XIII: Surigao City, Surigao del Norte (June 18, 2024)
  • Region XI: Mati City, Davao Oriental (June 25, 2024)

Opportunities for Growth and Networking

Attendees at the ASCEND events will have the opportunity to learn from Ruben Licera and other industry experts. These events also offer valuable chances to expand their knowledge and build professional networks. The program seeks to inspire freelancers to transition into successful agency owners. By doing so, it aims to create a positive impact on the local economy.

Ruben Licera’s participation in the ASCEND program reflects his commitment to empowering the digital workforce in the Philippines. His expertise will be instrumental in guiding freelancers on their journey from digital workers to successful agency owners.

Benefit to Digital Entrepreneurs

Starting and growing a digital agency can be challenging, but the right support and resources can make all the difference. Here are the key benefits you can gain as a digital entrepreneur by joining the DICT ASCEND event:

๐Ÿ”น Learn from Experienced and Successful Digital Agency Owners: Gain insights and knowledge from industry experts who have successfully built and scaled their own digital marketing agencies.

๐Ÿ”น Network with Like-Minded Professionals: Connect with a community of ambitious and driven individuals who share your passion for digital marketing and entrepreneurship. Build valuable relationships and collaborate on projects.

๐Ÿ”น Get Support in Tapping into Local Talent and Resources: Access a wealth of local talent and resources to help grow your business. Receive guidance on finding and leveraging the best local opportunities to maximize your agency’s potential.

These benefits are designed to empower you as a digital entrepreneur, providing the tools, knowledge, and connections you need to thrive in the competitive world of digital marketing. Join us and take your agency to the next level!

DICT ASCEND Contribution to PH Economy

The ASCEND program, initiated by the Department of Information and Communications Technology (DICT), plays a significant role in fostering regional economic development across various regions in the Philippines. Here’s how these events contribute to regional growth:

1. Creating Local Job Opportunities

The ASCEND program, part of the broader Empowering Digital Workers of the Gig Industry Ecosystem (EDGE PH) initiative, aims to transform online freelancers into digital agency owners. This transformation often leads to the establishment of homegrown Business Process Outsourcing (BPO) operations. As new BPOs emerge, they create local job opportunities, boosting employment in the respective regions.

2. Encouraging Entrepreneurship

By providing freelancers with the knowledge and skills to build their own agencies, ASCEND encourages entrepreneurship. This entrepreneurial mindset leads to the creation of new businesses, which in turn contributes to regional economic growth. Local businesses not only generate employment but also stimulate demand for other goods and services within the community.

3. Diversifying Regional Economies

As freelancers transition into agency owners, they bring diverse skills and services to their regions. This diversification is key to a resilient economy. With a variety of businesses operating in a region, there’s a broader base for economic growth and a reduced reliance on a single industry or sector.

4. Promoting Skill Development and Knowledge Transfer

The ASCEND program’s focus on education and skill development helps equip local talent with the expertise needed to succeed in the gig economy. When freelancers acquire new skills and knowledge, they can offer higher-quality services to clients, attracting more business to their region. Additionally, knowledge transfer among participants fosters a collaborative community, encouraging continuous learning and improvement.

5. Strengthening Local Communities

As digital agencies grow and create employment opportunities, there’s a positive ripple effect throughout the community. Increased employment leads to higher disposable income, which stimulates local spending. This, in turn, supports local businesses, contributing to a stronger, more vibrant regional economy.

6. Enhancing Regional Competitiveness

With the knowledge and resources provided by ASCEND, regions can become competitive hubs for digital services and outsourcing. This competitiveness attracts more business, investment, and talent, further fueling economic development.

7. Encouraging Regional Collaboration and Networking

The ASCEND events provide a platform for freelancers and entrepreneurs to network and collaborate. This regional collaboration promotes the sharing of best practices, creating a supportive ecosystem where businesses can thrive and grow.

By fostering entrepreneurship, creating job opportunities, promoting skill development, and encouraging regional collaboration, the ASCEND program contributes to robust economic development across the Philippines. The program’s multi-region approach ensures that its impact is felt across a broad spectrum of communities, ultimately leading to a more dynamic and resilient regional economy.


The “ASCEND: Digital Workers to Digital Agency Owners” initiative is part of DICT’s EDGE PH program. It aims to nurture entrepreneurship within the Philippines’ rapidly growing gig economy. The program aims to transform freelancers into digital agency owners. It provides them with essential tools and insights for successful business ownership.

Key impacts of the ASCEND program include:

  1. Career Advancement for Freelancers: ASCEND creates opportunities for freelancers to move from individual roles to owning their own digital agencies. It meets the demand for more stable and structured career paths in the digital sector.
  2. Stimulation of Local Economies: Transforming individual freelancers into agency owners could bolster local economies by generating new business opportunities and creating more jobs. This shift contributes to broader economic development through increased employment and entrepreneurship.
  3. Access to Expert Guidance: Industry leaders like Ruben Licera, serving as key speakers, bring valuable practical insights and proven strategies to the program. Their involvement significantly enhances the learning experience for participants.
  4. Cultivation of Digital Entrepreneurship: The program provides structured training and support to nurture a new generation of digital entrepreneurs. These entrepreneurs aim to bring innovative contributions to the Philippines’ evolving digital landscape.

The ASCEND program transforms careers by encouraging freelancers to become business owners, fostering personal growth. It also boosts the national economy by supporting the creation of new businesses. This program is crucial for shaping the future of digital entrepreneurship in the Philippines. It offers promising prospects for sustainable economic growth and innovation.

Read Also: LICERA Acknowledged As Top Digital Marketing Partner in the Philippines

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