Creating Viral and Trending Content: A Complete Guide

Viral and Trending Content

Creating content that resonates widely and captures the zeitgeist can significantly amplify a brand’s reach and engagement. This comprehensive guide delves into the realm of viral and trending content within the framework of content marketing, offering insights and strategies tailored to various industries.

Viral & Trending Content

What is Viral & Trending Content?

Viral and trending content stands out in the digital landscape for its remarkable ability to capture widespread attention and encourage mass sharing within a short period. This type of content distinguishes itself not merely through the information or entertainment it provides but through its intrinsic appeal that resonates deeply with a wide audience. Often, it aligns with or reflects current cultural trends, societal moods, or prevalent themes, making it exceptionally relevant and timely.

Viral Content Defined

The term “viral” in the context of digital content refers to pieces of media, such as articles, videos, images, or memes, that rapidly gain popularity and spread extensively across the internet, especially through social media platforms. This widespread sharing is akin to the way a virus spreads, hence the term “viral.” Viral content often resonates deeply with the audience due to its entertaining, engaging, emotionally compelling, or highly relatable nature. This leads viewers or readers to share it with their networks, further amplifying its reach and impact. The success of viral content is measured by the speed of its spread, the breadth of its audience, and the volume of shares, likes, and comments it garners.

Trending Content Defined

Trending content refers to topics, themes, or pieces of media that are currently popular and widely discussed within a short timeframe, often gaining rapid attention on social media platforms, search engines, and news outlets. Unlike viral content, which spreads rapidly due to its shareability and emotional resonance, trending content is characterized by its relevance to current events, popular culture, or emerging discussions within specific communities or the public at large. Trending content captures the collective interest of the audience at a particular moment, often marked by high volumes of engagement, searches, and social media activity related to specific hashtags, keywords, or topics. This content is dynamic and can change quickly as new trends emerge and public interest shifts.

Viral and Trending Content Concept

The essence of what makes content go viral or become trending is its profound connection with the audience on an emotional or psychological level. Whether it’s through humor sparking laughter, poignant stories tugging at heartstrings, or inspiring messages resonating with universal truths, the content strikes a chord with individuals. It compels them to share it with friends, family, and broader networks, fostering organic dissemination and engagement. This sharing is driven by a variety of motivations, including the desire to connect with others, to be part of a larger conversation, or to convey one’s identity and values.

Furthermore, viral content often possesses an element of novelty or uniqueness that sets it apart from the everyday influx of information. It might present a fresh perspective on a common topic, offer an unexpected twist, or showcase an innovative idea or solution. This novelty captures the audience’s curiosity and interest, further fueling the content’s rapid dissemination across platforms.

In a gist, viral and trending content is characterized by its rapid spread and widespread popularity, driven by its deep resonance with audiences, relevance to current trends and emotions, and often, its unique or novel approach. The ability of such content to connect on a human level and to be willingly shared by users is what propels it to viral status. It makes it a powerful tool for capturing public attention in the digital age, highlighting its significance in modern communication strategies.

Reasons Why Viral & Trending Content is Important

5 Reasons Why Viral & Trending Content is Important?

the impact of viral and trending content on business revenue is significant and multifaceted. By leveraging such content, businesses can see a notable increase in their revenue streams, primarily due to the following reasons:

(1) Enhanced Brand Visibility and Audience Reach

A study by the Wharton School of the University of Pennsylvania on “What Makes Online Content Viral?” suggests that positive content is more likely to go viral, thus enhancing brand visibility. This visibility isn’t just about being seen; it’s about being seen by a vast, diverse audience quickly, often beyond a brand’s usual reach.

Viral content, by its nature, breaks through the noise of crowded digital spaces, allowing brands to stand out. This heightened visibility can transform a brand’s reach overnight, bringing it to the attention of potential customers who might not have been reached through traditional marketing efforts.

The widespread reach of viral content brings unprecedented visibility to a brand, introducing it to potential customers who were previously unaware of its existence. This expanded audience base can lead to an increase in customer acquisition, as more individuals become familiar with the brand and its offerings. For instance, a viral marketing campaign by Dove, “Real Beauty Sketches,” not only garnered millions of views but also significantly boosted sales by connecting with a broader audience on an emotional level.

(2) Increased Engagement and Customer Loyalty

A study published in the “Journal of Marketing Research” indicates that content that evokes high-arousal emotions, such as awe, excitement, or amusement, is more likely to be shared, thereby increasing audience engagement. Engaging content keeps the audience interacting not just with the content itself but also with the brand, fostering a sense of community and loyalty.

Trending content, by tapping into current conversations and interests, naturally encourages higher levels of interaction, comments, and shares, making the audience an active participant in the brand’s narrative.

Engaging content that resonates with the audience fosters a sense of community and loyalty among existing customers, which is crucial for repeat business. A study published in the “Harvard Business Review” suggests that increasing customer retention rates by 5% can increase profits by 25% to 95%. By consistently engaging customers with relevant and compelling content, businesses can encourage repeat purchases and long-term loyalty, which directly contributes to revenue growth.

(3) Cost-Effective Marketing and Organic Growth

According to a report by Nielsen on “Global Trust in Advertising,” word-of-mouth recommendations from friends and family, which viral content often simulates, are the most trusted form of advertising. The organic spread of viral content bypasses the need for substantial advertising budgets, making it a highly cost-effective strategy.

The exponential spread of viral content means that with a single piece of content, a brand can achieve what would otherwise require significant advertising spend. It reaches an extensive audience without the direct costs associated with paid ads, leveraging the power of organic sharing and engagement.

The organic nature of viral content eliminates the need for substantial advertising budgets, allowing businesses to allocate resources more efficiently. The savings realized can be redirected towards product development, customer service, or other areas that directly contribute to revenue generation. Moreover, the organic spread of content can lead to exponential growth, as seen with Dropbox. The company significantly increased its user base and, subsequently, its revenue through a simple yet effective referral program that went viral.

(4) Building Brand Affinity and Customer Trust

The “Google Search Quality Evaluator Guidelines” highlight the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in content, which can be enhanced through viral content leading to backlinks and mentions. These external signals are critical for SEO, as they indicate to search engines that the content is valuable, thereby improving search rankings.

A psychological study on emotional bonding suggests that shared emotions enhance social integration. When a brand shares content that resonates on a personal level, it taps into this psychological principle, strengthening the bond between the brand and its audience.

Content that strikes a chord with the audience on a personal or emotional level fosters a deeper connection. This makes consumers more likely to develop a positive, lasting affinity towards the brand, crucial for long-term customer relationships and loyalty.

Content that emotionally resonates with the audience can lead to a deeper connection with the brand, influencing purchasing decisions. Consumers are more likely to buy from brands they feel emotionally connected to. According to a study by Motista, customers with an emotional connection to a brand have a 306% higher lifetime value. This emotional bond not only encourages initial purchases but also fosters brand advocacy, where loyal customers become brand ambassadors. Further expanding the customer base and driving sales.

(5) SEO Benefits Leading to Increased Traffic and Conversions

The “Google Search Quality Evaluator Guidelines” highlight the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in content, which can be enhanced through viral content leading to backlinks and mentions. These external signals are critical for SEO, as they indicate to search engines that the content is valuable, thereby improving search rankings.

Viral and trending content often results in a multitude of backlinks from various sources, including blogs, forums, and news sites, enhancing the brand’s SEO profile. This not only increases visibility in search engine results pages but also drives organic traffic, compounding the content’s reach and impact.

The SEO boost from viral and trending content can significantly increase a website’s visibility in search engine results, driving more organic traffic to the site. This increased traffic, when coupled with effective conversion strategies, can lead to a higher number of transactions and, consequently, an increase in revenue. For example, a well-optimized piece of content that ranks high on search engines can attract potential customers actively searching for related products or services, leading to direct sales.

In essence, the strategic utilization of viral and trending content amplifies a brand’s online presence and directly impacts business revenue. It expands the customer base, enhances customer loyalty, reduces marketing costs, and increases online traffic and conversions. This multi-pronged impact makes viral and trending content a potent tool in a business’s digital marketing arsenal, capable of driving significant revenue growth.

Best Viral and Trending Content Format

Best Viral and Trending Content Format?

The “best” viral and trending content format can vary widely depending on the audience, platform, and current trends. However, some content formats have consistently shown high potential for virality and engagement across various demographics and platforms:

1. Videos

According to a report by Wyzowl, 86% of businesses use video as a marketing tool, and 92% of marketers who use video say that it’s an important part of their marketing strategy.

Videos, particularly short-form videos, have a high potential for virality due to their engaging and easily digestible nature. Platforms like TikTok, Instagram Reels, and YouTube Shorts have popularized short, impactful videos that can quickly capture the audience’s attention and are easy to share.

2. Memes

A survey conducted by YPulse found that 75% of 13-36-year-olds share memes, indicating their widespread popularity among younger audiences.

Memes, with their humorous and relatable content, often go viral due to their shareability and the ease with which they can be adapted to different contexts and trends. They resonate well on social media platforms and can spread rapidly across diverse audience groups.

3. Infographics

According to a report by HubSpot, infographics are liked and shared on social media 3x more than other any other type of content.

Infographics effectively make complex information or data easily understandable and visually appealing. They lead to high shareability, especially when they tap into trending topics or provide valuable insights.

4. Interactive Content

A study by Content Marketing Institute found that 81% of marketers agree that interactive content grabs attention more effectively than static content.

Quizzes, polls, and interactive infographics engage users more deeply than static content, prompting them to participate and share their results, which can contribute to content going viral.

5. Listicles and How-To Guides

A study by BuzzSumo analyzing over 100 million articles concluded that list posts and why/how-to posts tend to receive more average shares than other types of content.

Content that provides clear value, such as “Top 10” lists or “How-To” guides, particularly when aligned with trending topics or answering common questions, can gain traction and be widely shared for their usefulness.

6. User-Generated Content

According to a report by TINT, 90% of consumers say user-generated content holds more influence over their buying decisions than promotional emails and even search engine results.

Encouraging user-generated content through challenges, contests, or campaigns can lead to virality, as participants share their own content and engage with others, creating a network effect.

7. Personal Stories and Testimonials

Nielsen’s Global Trust in Advertising report states that 92% of consumers trust earned media, such as personal recommendations and testimonials, more than any other form of advertising.

Content that tells a compelling personal story or shares an impactful testimonial can resonate deeply on an emotional level. This emotional connection makes it more likely to be shared widely, amplifying its reach and impact across diverse audiences.

8. Live Streams

A survey by Livestream and New York Magazine found that 80% of respondents would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

Live streaming events, Q&A sessions, or behind-the-scenes looks can capture real-time engagement, with the potential for moments within the stream to go viral for their authenticity and immediacy.

9. Augmented Reality (AR) and Virtual Reality (VR)

According to a report by ARtillery Intelligence, AR advertising revenue is projected to grow from $1.41 billion in 2020 to $8.02 billion in 2024, indicating rapid growth in AR content adoption.

Innovative content using AR and VR can captivate users with immersive experiences, especially when it leverages trending technology or themes. This leads to high engagement and shareability.

10. Carousel Posts on Social Media

A study by Socialinsider found that carousel posts on Instagram have a higher engagement rate (1.92%) compared to single image posts (1.74%) and video posts (1.45%).

Carousel posts on platforms like Instagram and LinkedIn allow for storytelling and deeper content exploration in a single post, increasing engagement and the likelihood of being shared.

While these formats have shown potential for virality, it’s important to note that the key to successful viral and trending content lies in its ability to resonate with the audience and provide value. It should also tap into current trends or emotions effectively. Experimentation, coupled with a keen understanding of your audience and the platform’s specifics, will guide you in choosing the most effective format for your content.

Step-By-Step Guide

8 Step-By-Step Guide in Creating Viral & Trending Content for Your Business

Creating viral and trending content involves a strategic approach that aligns with both current digital trends and the core interests of your target audience. Here’s an expanded guide with actionable steps for each stage of the process:

1. Monitor Trends

Staying abreast of current trends is crucial for creating content that is timely and resonates with a wide audience. This involves keeping an eye on social media buzz, news headlines, and emerging conversations within your industry.

  • Follow Trending Hashtags: Regularly check trending hashtags on platforms like Twitter and Instagram to gauge current popular topics.
  • Subscribe to Industry Newsletters: Stay informed on industry trends by subscribing to relevant newsletters and online publications.
  • Use Trend Analysis Tools: Leverage tools like Google Trends or BuzzSumo to track what’s gaining traction in your field or among your audience.

2. Understand Your Audience

Deeply understanding your audience’s preferences and behaviors is key to creating content that strikes a chord. This means diving into their interests, challenges, and what they find humorous or engaging.

  • Conduct Surveys and Polls: Regularly engage with your audience through surveys or polls to gather insights into their preferences.
  • Analyze Social Media Interactions: Monitor comments, shares, and likes on your social media posts to understand what resonates with your audience.
  • Create Detailed Buyer Personas: Develop comprehensive buyer personas that reflect your audience’s demographics, interests, and pain points.

3. Encourage Sharing

Designing content with shareability in mind increases its potential to go viral. Content that is easy to share and has a universal appeal tends to spread more rapidly across networks.

  • Include Share Buttons: Ensure your content has prominent social share buttons to facilitate easy sharing.
  • Create Relatable Content: Craft content that speaks to universal experiences or emotions, making it more relatable and shareable.
  • Use Call-to-Actions: Encourage users to share your content by incorporating clear call-to-actions within your content.

4. Leverage Emotions

Emotionally charged content often has a higher shareability factor. By tapping into emotions like joy, surprise, or empathy, you can create a deeper connection with your audience. This prompts them to share your content, fostering wider reach and engagement.

  • Tell Stories: Use storytelling to evoke emotions and create a narrative that audiences can connect with on a personal level.
  • Highlight Inspirational Themes: Content that inspires or motivates is more likely to be shared, so aim to uplift your audience.
  • Address Pain Points: Create content that empathizes with your audience’s challenges, offering solutions or support.

5. Optimize for Platforms

Each social media platform has its own set of norms and best practices. Tailoring your content to fit these can maximize its impact and shareability on each specific platform.

  • Study Platform Guidelines: Understand the content formats and guidelines for each platform you’re using.
  • Create Platform-Specific Content: Adapt your content’s format, length, and style to suit each platform, whether it’s short videos for TikTok or detailed posts for LinkedIn.
  • Use Platform Analytics: Utilize each platform’s analytics tools to gauge the performance of your content and adjust your strategy accordingly.

6. Collaborate and Co-Create

Collaborations can significantly extend the reach of your content. Partnering with influencers, industry experts, or even other brands can lend credibility and widen your content’s audience.

  • Identify Potential Partners: Look for influencers or brands that share a synergy with your brand values and audience.
  • Co-create Content: Work together to create content that benefits both parties and provides value to both audiences.
  • Leverage Cross-Promotion: Utilize each other’s platforms for cross-promotion to maximize reach.

7. Use Visuals Effectively

Visual content tends to have higher engagement rates and shareability. Incorporating compelling images, videos, or infographics can make your content more attractive and likely to go viral.

  • Invest in High-Quality Visuals: Ensure your visuals are high-quality and relevant to the accompanying content.
  • Use Visual Storytelling: Convey your message through visual storytelling to capture attention and encourage sharing.
  • Optimize Visuals for Platforms: Tailor the size and format of your visuals to meet the specifications of each platform for optimal display.

8. Analyze and Adapt

The digital landscape is ever-evolving, making it essential to continuously analyze your content’s performance and adapt your strategy based on insights gathered.

  • Monitor Content Metrics: Keep track of key performance indicators like engagement rates, shares, and conversion metrics.
  • Gather Audience Feedback: Listen to your audience’s feedback on your content to understand their preferences and areas for improvement.
  • Iterate and Innovate: Use the insights gained from analytics and feedback to refine your content strategy, experimenting with new ideas and formats to keep your content fresh and engaging.

By following these steps and remaining adaptable, businesses can significantly increase their chances of creating content that not only trends but also resonates deeply with their target audience. This approach drives engagement and enhances brand visibility effectively.

Read Also: Compelling Evergreen Content with EduTainment: A Complete Guide

15 Effective Viral & Trending Content Strategies

Creating content that resonates widely and captures significant attention requires a strategic blend of creativity, insight, and timing. Here are effective strategies for crafting viral and trending content whatever industry or niche you may be in:

(1) Embrace Emotional Triggers

Content that evokes strong emotions, whether joy, awe, surprise, or even sadness, is more likely to be share. Craft stories or messages that connect emotionally with your audience.

(2) Capitalize on Current Trends

Stay attuned to current events, popular culture, and trending topics on social media. Aligning your content with these trends increases its relevance and shareability.

(3) Incorporate Interactive Elements

Quizzes, polls, and interactive infographics engage users more deeply than static content, encouraging participation and sharing.

(4) Leverage the Power of Visuals

High-quality, compelling visuals, including videos, GIFs, and infographics, are crucial. They capture attention quickly and are share more frequently than text-only content.

(5) Create Easily Shareable Content

Ensure your content is easy to share with clear call-to-action buttons and mobile-friendly formats. Consider the shareability factor in every piece of content you create.

(6) Utilize Humor and Relatability

Content that makes people laugh or nod in agreement taps into universal experiences. It makes it more likely to be shared across diverse groups.

(7) Collaborate with Influencers

Partnering with influencers can propel your content into viral territory, leveraging their reach and credibility to amplify your message.

(8) Craft Catchy Headlines

The headline is often the deciding factor in whether content gets clicked on, shared, or passed over. Spend time crafting headlines that pique curiosity and promise value.

(9) Optimize for SEO

While virality is driven by shares, making your content discoverable via search engines boosts its visibility over time.

(10) Encourage User-Generated Content

Prompt your audience to share their own stories, photos, or videos related to your brand or campaign. This not only increases content volume but also authenticity.

(11) Tell Stories

People are naturally drawn to stories. Narratives, especially those that are personal or behind-the-scenes glimpses, can create a stronger connection with your audience.

(12) Offer Value

Content that offers real value to the audience has a higher chance of being share. Whether it’s practical advice, a solution to a common problem, or a new perspective.

(13) Experiment with Content Formats

Don’t be afraid to try new content formats. Podcasts, live streams, or AR/VR experiences can offer fresh ways to engage your audience.

(14) Engage with Your Audience

Active engagement with comments, shares, and community feedback can foster a loyal community around your content, encouraging further shares.

(15) Analyze and Learn

Regularly review your content’s performance to understand what resonates with your audience. Use these insights to refine and adapt your content strategy.

By implementing these strategies, you can increase the likelihood of your content capturing the public’s imagination and spreading widely. This enhances your brand’s visibility and engagement, leading to greater recognition and connection with your audience.

Conclusion

Conclusion

In a fierce competition for audience attention, crafting viral content sets a brand significantly apart. This comprehensive guide has navigated through the intricacies of viral and trending content. It underscores the pivotal role such content plays in amplifying brand presence and fostering deep engagement. However, achieving virality is often easier said than done. It requires a nuanced understanding of current trends, audience behaviors, and the ever-evolving algorithms of digital platforms.

This is where the expertise of viral and content specialists, such as those at LICERA, becomes invaluable. Partnering with professionals who are adept at navigating the complex landscape of digital content can accelerate your brand’s journey towards creating impactful, share-worthy content. LICERA’s team of content experts specializes in identifying the pulse of the digital audience. They craft narratives that speak directly to current trends and audience preferences. They leverage the latest in digital strategies to ensure your content has the best chance of achieving virality.

Actionable Steps with LICERA (or any agency you will be working with):

  • Strategic Content Planning: Work with LICERA to develop a content strategy that aligns with your brand goals and leverages current trends for maximum impact.
  • Creative Collaboration: Utilize LICERA’s creative expertise to produce content that stands out for its originality, quality, and engagement potential.
  • Data-Driven Optimization: Leverage LICERA’s analytics capabilities to continuously refine your content based on real-time performance data, ensuring your content strategy remains agile and effective.

By engaging with a team that lives and breathes digital content, you not only elevate the quality and reach of your content but also free up valuable resources to focus on other core aspects of your business. With LICERA, your content is primed for the spotlight, ready to captivate and convert on a grand scale in the viral landscape.

In conclusion, while the principles laid out in this guide provide a solid foundation for creating viral and trending content, the complexities of the digital world often necessitate expert intervention. Partnering with LICERA offers a strategic advantage, ensuring that your content captures the zeitgeist. It propels your brand to new heights in the digital domain.

I hope you enjoy reading this blog post.
If you want my team to just do your marketing for you, Visit this page.
Search
RECENT POSTS

Great marketing is challenging. That's why we're here.

TALK with OUR IN-HOUSE EXPERTS

LICERA Subscription Form

Subscribe to Licera and receive a free 2024 Growth Guide in your inbox.

Please enable JavaScript in your browser to complete this form.
Name

Grow and Scale your Business in 2024!

Subscribe to Licera and receive a free 2024 Growth Guide in your inbox.

Watch This Webinar!

How to

Grow your Business by 240% or More

in 45 Days in 7 Strategies

Click the button below to watch the video!

GET YOUR FREE COPY!

LICERA Applicant Information Form

LICERA Careers ( www.LICERAinc.com/careers ) is committed to protecting your privacy and ensuring that all personal data collected from you is processed according to the principles of transparency, legitimate purpose, and proportionally pursuant to R.A 10173 (Data Privacy Act of 2012)