3-DAY DIGITAL MARKETING INTENSIVE
How to Grow Your Business by 240% or More in the next
45 Days Through Digital Marketing
- DATE: December 14, 15, and 16
- PLACE: Cebu City, Philippines
About the Masterclass
The internet has changed how we shop and find information. This makes digital marketing super important for businesses today. Our Digital Marketing Mastery course is here to help. In three days, we’ll teach you all the best ways to market online. Whether you’re new to online marketing or just want to get better at it, this course is for you.
A DIGITAL MARKETING MASTERCLASS that focuses on Empowering Businesses Thrive online
We aim to do the following at the end of our course, you will:
Learn Basics and More
Get simple and useful tips to help your business make more money online in a short time.
Make a Plan
Learn how to make a good online marketing plan for your business.
Get More Customers
Find out the best ways to get more people interested in what you sell.
Stay Current
Find out what's new in online marketing so you don't get left behind.
Use All the Tools
Learn about all the online tools you can use, like ads on search sites, social media, and more.
WHAT YOU WILL LEARN
Here’s a quick look at our lessons:
Starting Right
Understand the basics of online marketing to reach the right people.
Making a Good Plan
See how to create a plan that helps your business grow online.
What's New
Stay updated on the latest ways to market online.
Learn About Different Tools
Understand all the ways to advertise online, like on social sites or with videos.
Do Things the Right Way
Learn the right and fair ways to market online.
FORMAT
Presentation
Group Discussion
Hands-on Workshops
EXPECTED ATTENDEE
Business Owners, Marketing Decision Makers, Marketing Professionals
EVENT
SCHEDULES
- Day 1: Setting the Digital Marketing Stage
8:00 - 9:00 AM: Introduction to Digital Marketing
🟡 Brief history and evolution.
🟡 Importance of integrating digital in business strategy.
🟡 Case study discussion: Digital marketing success stories.
9:00 - 10:30 AM: Understanding Your Digital Audience
🟡 Market segmentation strategies.
🟡 Building and using buyer personas.
🟡 Introduction to analytics tools.
🟡 Hands-on activity: Persona crafting
10:30 - 10:45 AM: Coffee Break
10:45 AM - 12:15 PM: Foundations of a Digital Marketing Strategy Plan
🟡 Role of objectives and KPIs.
🟡 Aligning digital strategy with business goals.
🟡 Stakeholder engagement in strategy planning.
🟡 Activity: Drafting measurable objectives.
12:15 - 1:15 PM: Lunch Break
1:15 - 2:45 PM: SEO (Search Engine Optimization) Plan
🟡 Introduction to search engine algorithms
🟡 Effective keyword research techniques.
🟡 Best practices for on-site SEO
🟡 Off-site and link-building strategies
🟡 SEO tools demo: Moz, SEMrush, etc.
2:45 - 4:15 PM: Content Development Plan
🟡 Content’s role in the marketing funnel.
🟡 Strategy for blogs, videos, and other formats.
🟡 Crafting a content calendar.
🟡 Hands-on activity: Content brainstorming.
4:15 - 5:00 PM: Day 1 Debrief and Q&A
- Day 2: Crafting Core Digital Strategies
8:00 - 9:30 AM: E-mail Marketing Plan
🟡 Building and maintaining a healthy email list.
🟡 Crafting compelling subject lines and content.
🟡 A/B testing for email optimization.
🟡 Tools demo: Mailchimp, SendinBlue.
11:00 - 11:15 AM: Coffee Break
9:30 - 11:00 AM: Social Media Plan
🟡 Pros and cons of main platforms.
🟡 Crafting engaging posts and ads.
🟡 Building community and engagement strategies.
🟡 Activity: Crafting a sample social media post.
11:15 AM - 12:45 PM: Paid Advertising Channels
🟡 Decoding PPC, CPC, CPM.
🟡 Crafting effective ad copies.
🟡 A/B testing for ads.
🟡 Tools demo: Google Ads, Facebook Ad Manager.
12:45 - 1:45 PM: Lunch Break
1:45 - 3:15 PM: Influencer and Affiliate Marketing Plan
🟡 Identifying and reaching out to potential influencers.
🟡 Negotiating deals and partnerships.
🟡 Setting up and managing affiliate systems.
🟡 Case study: Successful influencer campaigns.
3:15 - 4:45 PM: Introduction to Digital Marketing Tools
🟡 Overview of CRM, analytics, automation tools.
🟡 Deep dive: Google Analytics.
🟡 Hands-on activity: Setting up a mock ad campaign.
4:45 - 5:00 PM: Day 2 Debrief and Q&A
- Day 3: Advanced Tactics and Tools
8:00 - 9:30 AM: Advanced Digital Marketing Tools
🟡 Exploring automation tools: HubSpot, Zapier.
🟡 Design tools for marketers: Canva, Adobe Spark.
🟡 Group activity: Design a digital ad
9:30 - 11:00 AM: Emerging Trends and Technologies
🟡 Importance of staying updated.
🟡 Exploring AR, VR in marketing.
🟡 Chatbots and AI in customer service
11:00 - 11:15 AM: Coffee Break
11:15 AM - 12:45 PM: Ethical Practices in Digital Marketing
🟡 Understanding GDPR and data privacy.
🟡 Building trust and credibility.
🟡 Activity: Crafting a privacy policy snippet.
12:45 - 1:45 PM: Lunch Break
1:45 - 3:45 PM: Consolidation and Crafting a Holistic Plan
🟡 Review of all learned concepts.
🟡 Hands-on: Drafting a comprehensive digital marketing strategy.
🟡 Group presentations.
3:45 - 4:30 PM: Feedback Session, Certificates Distribution
4:30 - 5:00 PM: Closing Remarks, Networking, and Goodbyes
Our World Class
VISIONARY SPEAKERS
Ruben Licera
An award-winning digital marketer, Ruben Licera’s name is synonymous with excellence in the online space. His journey, marked by innovation and the pursuit of knowledge, has cemented his reputation as a thought leader in the industry. Ruben’s expansive portfolio boasts successful campaigns for both local and international brands. A firm believer in community and collaboration, he has been instrumental in organizing and leading numerous workshops and seminars, striving to uplift and educate the next generation of digital marketers. Ruben’s expertise, combined with his passion for nurturing talent, promises attendees an enriching learning experience.
Janette Toral
A dynamic force in the digital marketing realm, Janette Toral has been at the forefront of the industry for over a decade. With a passion for innovation and a keen eye for emerging trends, Janette has delivered keynote addresses at numerous conferences, sharing her insights and expertise with budding marketers and industry veterans alike. Known for her approachable teaching style and commitment to excellence, she has mentored countless professionals, helping them elevate their digital marketing game. Janette’s vast experience and strategic insights make her a sought-after figure in the marketing community.
Event Organizers Notes:
- Refreshments: Ensure a constant supply of beverages and light snacks during breaks.
- Materials: Provide participants with workbook, notebooks, pens, and course material handouts.
- Technical Setup: Ensure a reliable projector, screen, sound system, and Wi-Fi connectivity.
- Workshop Kits: For hands-on sessions, ensure laptops or tablets, access to necessary software and platforms, and related materials are available
The results speak for themselves
We offer our clients a remote team already fully trained and ready to help you scale your business, today.
Start working ON you business, instead of IN it..
+5,869 Tasks
+2,880 Hours
“I am very thankful to Ruben and his team. There is very high level of Professionalism among team members. Consistency is high. Very reliable….
UK ClientRead More
+4,122 Tasks
+1,980 Hours
“We hit 70k+ views on YouTube within a month and we are definitely giving credit to the team, thank you so much for all the hard work and effort.”
President, GovCon GiantsRead More
+5,106 Tasks
+3,001 Hours
I have been working with Ruben Licera and the whole team for more than 2 years now. It has been a great partnership for the last 2 years ….
Co Founder/CEO, PRIME BPM PYT LTD.Read More
Gary Little
Founder/CEO Mimic Digital
If you’re a Western Company looking for an Agency in the Philippines look no further. Ruben Licera’s team delivers. I have 6 years working with talent in the Philippines and without a doubt ESTRAT360 is the best!
Mark Khabe
Co-Founder, PRIME BPM Pty Ltd.
“I have been working with Ruben Licera and the whole team for more than 2 years now. It has been a great partnership for the last 2 years and we are looking forward to many more to come. During our engagement Ruben and his team worked relentlessly to help us increase the leads and our business through various campaigns. The results were astronomical, in the first year it self we gathered 1200 inbound leads which is very uncommon and hard in our type of B2B industry. Our partnership with Ruben and his team is essential for the growth of our business”
Marketing Director
of a UK Based Digital Marketing Agency
“I am very thankful to Ruben and his team. There is very high level of Professionalism among team members. Consistency is high. Very reliable. The Skills are Improving.”
Femmy Magbanua
Marketing Manager, Merzci Pasalubong
“You tell Ruben and his Team what you want and they will execute it with creativity and class. GrowthVAs offer services beyond expectation.”
Megan Coburn
Google Local Guide Expert
“A 45 minute conversation with Ruben was able to refine and retarget my business strategy more than months of brainstorming and work on my own. In less than two months I have been able to expand my client base and increase revenue. Thank you Ruben!”
Michael Duque
General Manager, Rico's Lechon
“We have a great experienced working with the team for the past 2 years, especially as of this moment of pandemic due to covid19. Everyone in the team are very easy to work with, display efficiency of work and delivers our request on time and as agreed. Never failed to address our concerns with better solutions. They always help us provide more traffic, more leads and more sales. For better customer relationship, they always assist our brand to maintain our identity and credibility and they regularly submitted Customer Reviews for us to do immediate solutions on how to improve the way we deliver the product and services to consumers.”
Early Bird Tickets Available!
Conference for creatives that focuses on community and unforgettable experiences.
OUR PARTNERS
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