3-DAY DIGITAL MARKETING INTENSIVE

How to Grow Your Business by 240% or More in the next
45 Days Through Digital Marketing

2023

About the Masterclass

The internet has changed how we shop and find information. This makes digital marketing super important for businesses today. Our Digital Marketing Mastery course is here to help. In three days, we’ll teach you all the best ways to market online. Whether you’re new to online marketing or just want to get better at it, this course is for you.

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A DIGITAL MARKETING MASTERCLASS that focuses on Empowering Businesses Thrive online

We aim to do the following at the end of our course, you will:

Learn Basics

Learn Basics and More

Get simple and useful tips to help your business make more money online in a short time.

Make plans

Make a Plan

Learn how to make a good online marketing plan for your business.

More Customers

Get More Customers

Find out the best ways to get more people interested in what you sell.

project-management

Stay Current

Find out what's new in online marketing so you don't get left behind.

online-advertising

Use All the Tools

Learn about all the online tools you can use, like ads on search sites, social media, and more.

WHAT YOU WILL LEARN

Here’s a quick look at our lessons:

Learn
Starting Right

Starting Right

Understand the basics of online marketing to reach the right people.

plan

Making a Good Plan

See how to create a plan that helps your business grow online.

whats-new

What's New

Stay updated on the latest ways to market online.

Different Tools

Learn About Different Tools

Understand all the ways to advertise online, like on social sites or with videos.

Do things the right way

Do Things the Right Way

Learn the right and fair ways to market online.

FORMAT

Presentation

Presentation

Group Discussion

Group Discussion

Hands-on Workshops

Hands-on Workshops

EXPECTED ATTENDEE

crowd

Business Owners, Marketing Decision Makers, Marketing Professionals

EVENT
SCHEDULES

Ruben Licera Icon

8:00 - 9:00 AM: Introduction to Digital Marketing

🟑 Brief history and evolution.
🟑 Importance of integrating digital in business strategy.
🟑 Case study discussion: Digital marketing success stories.

Ruben Licera Icon

9:00 - 10:30 AM: Understanding Your Digital Audience

🟑 Market segmentation strategies.
🟑 Building and using buyer personas.
🟑 Introduction to analytics tools.
🟑 Hands-on activity: Persona crafting

Break Time

10:30 - 10:45 AM: Coffee Break

RBL

10:45 AM - 12:15 PM: Foundations of a Digital Marketing Strategy Plan

🟑 Role of objectives and KPIs.
🟑 Aligning digital strategy with business goals.
🟑 Stakeholder engagement in strategy planning.
🟑 Activity: Drafting measurable objectives.

Break Time

12:15 - 1:15 PM: Lunch Break

Ruben Licera Icon

1:15 - 2:45 PM: SEO (Search Engine Optimization) Plan

🟑 Introduction to search engine algorithms
🟑 Effective keyword research techniques.
🟑 Best practices for on-site SEO
🟑 Off-site and link-building strategies
🟑 SEO tools demo: Moz, SEMrush, etc.

Ruben Licera Icon

2:45 - 4:15 PM: Content Development Plan

🟑 Content’s role in the marketing funnel.
🟑 Strategy for blogs, videos, and other formats.
🟑 Crafting a content calendar.
🟑 Hands-on activity: Content brainstorming.

Q&A

4:15 - 5:00 PM: Day 1 Debrief and Q&A

RBL

8:00 - 9:30 AM: E-mail Marketing Plan

🟑 Building and maintaining a healthy email list.
🟑 Crafting compelling subject lines and content.
🟑 A/B testing for email optimization.
🟑 Tools demo: Mailchimp, SendinBlue.

Break Time

11:00 - 11:15 AM: Coffee Break

RBL

9:30 - 11:00 AM: Social Media Plan

🟑 Pros and cons of main platforms.
🟑 Crafting engaging posts and ads.
🟑 Building community and engagement strategies.
🟑 Activity: Crafting a sample social media post.

Ruben Licera Icon

11:15 AM - 12:45 PM: Paid Advertising Channels

🟑 Decoding PPC, CPC, CPM.
🟑 Crafting effective ad copies.
🟑 A/B testing for ads.
🟑 Tools demo: Google Ads, Facebook Ad Manager.

Break Time

12:45 - 1:45 PM: Lunch Break

Janette Toral

1:45 - 3:15 PM: Influencer and Affiliate Marketing Plan

🟑 Identifying and reaching out to potential influencers.
🟑 Negotiating deals and partnerships.
🟑 Setting up and managing affiliate systems.
🟑 Case study: Successful influencer campaigns.

Janette Toral

3:15 - 4:45 PM: Introduction to Digital Marketing Tools

🟑 Overview of CRM, analytics, automation tools.
🟑 Deep dive: Google Analytics.
🟑 Hands-on activity: Setting up a mock ad campaign.

Q&A

4:45 - 5:00 PM: Day 2 Debrief and Q&A

Janette Toral

8:00 - 9:30 AM: Advanced Digital Marketing Tools

🟑 Exploring automation tools: HubSpot, Zapier.
🟑 Design tools for marketers: Canva, Adobe Spark.
🟑 Group activity: Design a digital ad

Janette Toral

9:30 - 11:00 AM: Emerging Trends and Technologies

🟑 Importance of staying updated.
🟑 Exploring AR, VR in marketing.
🟑 Chatbots and AI in customer service

Break Time

11:00 - 11:15 AM: Coffee Break

Janette Toral

11:15 AM - 12:45 PM: Ethical Practices in Digital Marketing

🟑 Understanding GDPR and data privacy.
🟑 Building trust and credibility.
🟑 Activity: Crafting a privacy policy snippet.

Break Time

12:45 - 1:45 PM: Lunch Break

Ruben Licera Icon

1:45 - 3:45 PM: Consolidation and Crafting a Holistic Plan

🟑 Review of all learned concepts.
🟑 Hands-on: Drafting a comprehensive digital marketing strategy.
🟑 Group presentations.

Certificate Distribution

3:45 - 4:30 PM: Feedback Session, Certificates Distribution

Networking

4:30 - 5:00 PM: Closing Remarks, Networking, and Goodbyes

Our World Class

VISIONARY SPEAKERS

Ruben Licera

An award-winning digital marketer, Ruben Licera’s name is synonymous with excellence in the online space. His journey, marked by innovation and the pursuit of knowledge, has cemented his reputation as a thought leader in the industry. Ruben’s expansive portfolio boasts successful campaigns for both local and international brands. A firm believer in community and collaboration, he has been instrumental in organizing and leading numerous workshops and seminars, striving to uplift and educate the next generation of digital marketers. Ruben’s expertise, combined with his passion for nurturing talent, promises attendees an enriching learning experience.

Janette Toral

A dynamic force in the digital marketing realm, Janette Toral has been at the forefront of the industry for over a decade. With a passion for innovation and a keen eye for emerging trends, Janette has delivered keynote addresses at numerous conferences, sharing her insights and expertise with budding marketers and industry veterans alike. Known for her approachable teaching style and commitment to excellence, she has mentored countless professionals, helping them elevate their digital marketing game. Janette’s vast experience and strategic insights make her a sought-after figure in the marketing community.

Event Organizers Notes:

The results speak for themselves

We offer our clients a remote team already fully trained and ready to help you scale your business, today.

Start working ON you business, instead of IN it..

+5,869 Tasks
+2,880 Hours

β€œI am very thankful to Ruben and his team. There is very high level of Professionalism among team members. Consistency is high. Very reliable….

Marketing Director
Marketing Director
UK Client
Read More

+4,122 Tasks
+1,980 Hours

β€œWe hit 70k+ views on YouTube within a month and we are definitely giving credit to the team, thank you so much for all the hard work and effort.”

Eric Coffie
Eric Coffie
President, GovCon Giants
Read More

+5,106 Tasks
+3,001 Hours

I have been working with Ruben Licera and the whole team for more than 2 years now. It has been a great partnership for the last 2 years ….

Mark Khabe
Mark Khabe
Co Founder/CEO, PRIME BPM PYT LTD.
Read More
Garry Little
Gary Little

Founder/CEO Mimic Digital

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If you’re a Western Company looking for an Agency in the Philippines look no further. Ruben Licera’s team delivers. I have 6 years working with talent in the Philippines and without a doubt ESTRAT360 is the best!

Mark Khabe
Mark Khabe

Co-Founder, PRIME BPM Pty Ltd.

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“I have been working with Ruben Licera and the whole team for more than 2 years now. It has been a great partnership for the last 2 years and we are looking forward to many more to come. During our engagement Ruben and his team worked relentlessly to help us increase the leads and our business through various campaigns. The results were astronomical, in the first year it self we gathered 1200 inbound leads which is very uncommon and hard in our type of B2B industry. Our partnership with Ruben and his team is essential for the growth of our business”

Marketing Director

of a UK Based Digital Marketing Agency

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β€œI am very thankful to Ruben and his team. There is very high level of Professionalism among team members. Consistency is high. Very reliable. The Skills are Improving.”

Femmy Magbanua

Marketing Manager, Merzci Pasalubong

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β€œYou tell Ruben and his Team what you want and they will execute it with creativity and class. GrowthVAs offer services beyond expectation.”

Megan Coburn
Megan Coburn

Google Local Guide Expert

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β€œA 45 minute conversation with Ruben was able to refine and retarget my business strategy more than months of brainstorming and work on my own. In less than two months I have been able to expand my client base and increase revenue. Thank you Ruben!”

Michael Duque

General Manager, Rico's Lechon

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β€œWe have a great experienced working with the team for the past 2 years, especially as of this moment of pandemic due to covid19. Everyone in the team are very easy to work with, display efficiency of work and delivers our request on time and as agreed. Never failed to address our concerns with better solutions. They always help us provide more traffic, more leads and more sales. For better customer relationship, they always assist our brand to maintain our identity and credibility and they regularly submitted Customer Reviews for us to do immediate solutions on how to improve the way we deliver the product and services to consumers.”

Early Bird Tickets Available!

Conference for creatives that focuses on community and unforgettable experiences.

OUR PARTNERS

Google-Partner
Facebook-Marketing-Partner
Clutch-Partner
Hubspot-Partner
TripAdvisor-Partner
Yelp-Partner
Yext-Partner

AFFILIATIONS

LICERA Applicant Information Form

LICERA Careers ( www.LICERAinc.com/careers ) is committed to protecting your privacy and ensuring that all personal data collected from you is processed according to the principles of transparency, legitimate purpose, and proportionally pursuant to R.A 10173 (Data Privacy Act of 2012)