In today’s digital era, every business owner understands the importance of growth. And while many strategies exist to achieve this growth, one avenue increasingly catching the attention of savvy business magnates is the hiring of a Growth Marketing Agency. However, like any endeavor, this process is riddled with potential pitfalls. This guide aims to elucidate the intricacies of this endeavor for business owners like you.
Defining Growth Marketing
Growth Marketing is an integrated approach that focuses on the entire funnel, rather than just the top, emphasizing customer retention and engagement. When you hire a Growth Marketing Agency, you’re employing a team that specializes in creating and implementing strategies to not only acquire but also retain customers.
Growth marketing transcends traditional marketing techniques. It’s not just about attracting visitors and converting leads but encompasses the entire customer lifecycle. Here’s a breakdown:
- Holistic Focus: Traditional marketing often concentrates primarily on the initial stages of the customer journey – awareness and acquisition. Growth marketing, on the other hand, covers the entire funnel, from acquisition to activation, retention, referral, and revenue. The acronym ‘AARRR’ (Acquisition, Activation, Retention, Referral, Revenue), often known as the Pirate Metrics, encapsulates this holistic approach.
- Data-Driven Decision Making: Growth marketing leans heavily on data. Every decision made is rooted in metrics and analytics, ensuring that strategies aren’t based on hunches but are informed by real-world user behavior and feedback.
- Iterative Testing: Growth marketers are incessantly testing. Whether it’s A/B testing landing pages, email campaigns, or user onboarding flows, the approach is iterative. They experiment, measure results, learn, and also iterate. This continuous cycle ensures that the marketing strategies are always evolving and improving.
- Cross-Functional Collaboration: Growth marketing isn’t siloed. It often requires collaboration across multiple departments – from product development and sales to customer support. For instance, insights from customer service can inform marketing strategies to reduce churn, while feedback from sales can shape product enhancements
- Customer-Centric: At the heart of growth marketing is the customer. Understanding customer personas, their pain points, needs, and desires are pivotal. This ensures that strategies are not just about business growth, but about delivering genuine value to the users.
- Leverage of Technology: Growth marketing harnesses the power of the latest tools and technologies. From sophisticated analytics platforms and CRMs to automation tools and chatbots, technology is a cornerstone in executing and optimizing growth strategies.
In essence, growth marketing is an all-encompassing, agile approach to marketing, aiming not just to acquire customers but to engage, retain, and delight them, turning them into brand advocates. It’s a dynamic blend of creative marketing, analytics, as we43ll as technology.
Growth Marketing Benefits and Advantages
The introduction of growth marketing has brought about a paradigm shift in the way businesses approach their marketing strategies. Focused on the entire customer lifecycle, growth marketing weaves together both data-driven techniques and creative solutions, designed to scale businesses effectively. Here are the benefits, supported by statistics and case study references:
1. Holistic Customer Engagement
- Benefit: Unlike traditional marketing which often focuses solely on customer acquisition, growth marketing engages customers at all stages of the lifecycle.
- Stat: According to Forrester’s Customer Experience Index, Companies that prioritize the customer experience generate 60% higher profits than their competitors.
2. Enhanced Retention Rates
- Benefit: Growth marketing emphasizes customer retention, which in turn, leads to higher lifetime value.
- Stat: Harvard Business Review on Customer Loyalty showed that Increasing customer retention rates by 5% can increase profits by 25% to 95%.
3. Cost-effective Growth
- Benefit: Through constant experimentation and optimization, growth marketing identifies the most cost-effective strategies for business expansion.
- Case Study: Dropbox’s simple referral program, a growth marketing tactic, helped increase its signups by 60% according to ReferralCandy’s Analysis of Dropbox’s Growth Strategy.
4. Data-driven Decision Making
- Benefit: Growth marketing thrives on data, ensuring strategies are measurable, results-driven, and also optimized.
- Stat: McKinsey’s Report on Data-driven Organizations suggests that Organizations that are data-driven are 23 times more likely to acquire customers
5. Increased ROI
- Benefit: Through optimized targeting and a focus on high-impact growth areas, businesses can achieve a greater return on their marketing investment.
- Stat: MIT Study on Data-Driven Marketing suggest that Companies employing data-driven marketing strategies have an ROI that’s 5-8 times higher on their marketing spend.
6. Improved User Experience (UX)
- Benefit: Many growth marketing strategies inherently focus on enhancing the UX, leading to better customer satisfaction.
- Stat: A well-designed user interface, according to Forrester’s Report on the Impact of Good UX, could raise your website’s conversion rate by up to 200%, and better UX design could also yield conversion rates up to 400%.
7. Sustainable Business Growth
- Benefit: With its emphasis on long-term growth, this approach ensures that businesses scale sustainably without sacrificing user satisfaction.
- Case Study: Airbnb used growth marketing strategies, such as professional photography and localization, to grow its user base exponentially, resulting in a significant revenue increase.
Growth marketing’s dynamic and data-centric approach ensures businesses are not just chasing short-term gains but are building solid foundations for sustained growth. By focusing on the complete customer journey and constantly iterating for better outcomes, growth marketing has proven its potency in driving revenue as well as establishing businesses as leaders in their respective fields.
“Growth Marketing” vs “Growth Hacking
“Growth Hacking” and “Growth Marketing” are two terms that have become increasingly popular in the startup and marketing worlds. While they share similarities in their objectives, they are distinct in their approaches, methods, and broader scope. Here’s a comparative analysis:
- Definition: Growth hacking is a process that involves rapidly experimenting across various marketing channels and product development to identify the most effective and efficient ways to grow a business.
- Origins: The term was coined by Sean Ellis in 2010. It initially applied to startups looking for scalable and cost-effective strategies to grow their user base rapidly.
- Focus: Primarily focused on scalable growth in the shortest possible time. The end justifies the means, which can sometimes lead to short-term strategies that might not be sustainable in the long run.
- Methods: Emphasizes unconventional and innovative tactics, often leveraging technology, virality, and also other non-traditional marketing tools.
- Metrics: Often concentrates on one core metric at a time, like user signups, app downloads, and also website traffic.
- Team Structure: Growth hackers usually have a cross-functional skill set, combining marketing with product management, data analytics, as well as engineering. Their aim is to “hack” rapid growth through whatever channels and methods available.
- Duration: Tends to be short-term and agile, quickly pivoting based on what the data indicates.
- Definition: Growth marketing is an integrated approach that looks at the entire customer lifecycle. It focuses on driving customer engagement, retention, and loyalty, as much as acquisition.
- Origins: Derived from the principles of growth hacking but has evolved to be more comprehensive, encompassing traditional and digital marketing strategies.
- Focus: Holistically looks at the customer journey, emphasizing long-term relationships, customer retention, and brand loyalty, in addition to acquisition.
- Methods: Uses a broader array of tools, from content marketing, SEO, email campaigns, A/B testing, as well as social media, to more technical and unconventional tactics.
- Metrics: Looks at a broader set of key performance indicators (KPIs) that touch upon acquisition, retention, and revenue, such as Customer Lifetime Value (CLTV), Net Promoter Score (NPS), and churn rate.
- Team Structure: Growth marketers have a diverse skill set but might work with a more extensive team that includes content creators, SEO specialists, data analysts, and more.
- Duration: Has a longer-term perspective, balancing rapid experimentation with strategies that nurture long-term growth and sustainability.
While both growth hacking and growth marketing are dedicated to driving growth, the former is more about quick, scalable results using unconventional means, whereas the latter is an all-encompassing approach focusing on the entire customer journey, seeking both short-term wins and long-term sustainability. The choice between the two often depends on the business’s stage, goals, and industry. Many companies might start with growth hacking tactics in their early stages and then transition to a more comprehensive growth marketing approach as they mature.
“Growth Marketing” In Focus
While the fundamental principles of marketing have been around for centuries, the specific concept of “Growth Marketing” is relatively recent, emerging from the fast-paced world of startups and the digital age as the topic of growth marketing became prominent after Sean’s famous blog post in which he highlighted its importance.
To understand its history, it’s essential to trace the evolution of traditional marketing into what we recognize today as growth marketing.
1. Traditional Marketing Era: Before the age of the internet, businesses heavily relied on traditional marketing methods. This encompassed television, radio, print advertisements, billboards, and direct mail. The approach was primarily outbound, pushing a message out to a broad audience and hoping it would resonate with a portion of them.
2. Digital Marketing Revolution: With the rise of the internet in the 1990s and 2000s, digital marketing started to take center stage. Websites, email marketing, SEO, and, later on, social media provided brands with new ways to reach and interact with their audience. This era began shifting from the outbound tactics of traditional marketing to more inbound strategies, where businesses tried to ‘pull’ potential customers in.
3. Rise of Startups and the Need for Growth: As the 21st century progressed, there was a boom in tech startups. These newly established companies, often with limited budgets, needed to find cost-effective ways to grow rapidly. This urgency set the stage for new methodologies in marketing, leading to the concept of “Growth Hacking.” Sean Ellis, who later founded GrowthHackers.com, coined the term in 2010. Growth Hacking was about quick, scalable growth tactics, often through unconventional means.
4. Evolution into Growth Marketing: While “Growth Hacking” was a great starting point and introduced the importance of rapid experimentation, there was a growing realization that sustainable growth needed a more holistic approach. Thus, the principles of growth hacking started to evolve and blend with more traditional marketing methods, giving birth to “Growth Marketing.” Growth marketing focuses not just on acquiring customers but on engaging and retaining them throughout the entire customer lifecycle.
5. Data-Driven Decisions and the Importance of Metrics: One significant shift that growth marketing brought was the importance of data in decision-making. The 2010s saw a rise in tools and platforms like Google Analytics, Mixpanel, and others that allowed marketers to measure and analyze every action. A/B testing, cohort analysis, and funnel optimization became the new buzzwords. The mantra became: If you can’t measure it, you can’t improve it.
6. The Integration of Cross-Functional Teams: Growth marketing also recognized that growth wasn’t solely a marketing function. It required collaboration between various teams—product, sales, engineering, and also customer support. This integrated approach ensured that growth initiatives were holistic and customer-centric.
Growth marketing, as a concept, is the culmination of decades of evolution in the marketing realm, shaped heavily by the rise of the internet, the urgency of startups, as well as the omnipresence of data. Today, it stands as a testament to the industry’s adaptability and the ever-present quest for sustainable business growth.
5 Important References on Growth Marketing
Here’s an expanded breakdown of the “5 Important References on Growth Marketing,” offering more context about each reference:
1. “Hacking Growth” by Sean Ellis and Morgan Brown
- Authors: Sean Ellis, the man who coined the term “Growth Hacking,” and Morgan Brown, a seasoned digital marketer.
- Reference Gist: This groundbreaking book offers an in-depth exploration of how companies such as LinkedIn, Airbnb, LinkedIn, and Dropbox use growth hacking techniques to grow faster and smarter. By merging marketing and engineering, they illustrate how businesses can leverage existing resources, data, and the power of the agile team to craft growth strategies that are efficient, sustainable, and impactful.
2. GrowthHackers – A community founded by Sean Ellis
- Founder: Sean Ellis, recognized for scaling early-stage companies like Dropbox, Eventbrite, and LogMeIn.
- Reference Gist: GrowthHackers is a platform that fosters a vibrant community of professionals who share insights, strategies, and resources about growth hacking. It’s a hub where professionals dissect growth experiments, share success stories, and also discuss failures, making it a treasure trove of practical insights for anyone looking to delve deep into the world of growth marketing.
3. HubSpot’s Blog on Growth Marketing
- Creators: HubSpot, a leading marketing, sales, and service platform that helps businesses grow without compromise.
- Reference Gist: HubSpot’s blog is a renowned resource for inbound marketing and sales professionals. Their section dedicated to growth marketing covers a plethora of topics from the basics to more nuanced strategies. With practical tips, case studies, as well as expert insights, it’s a must-read for anyone aiming to harness the power of growth marketing in their business.
4. Neil Patel’s Guide on Growth Hacking
- Author: Neil Patel, a prominent influencer in the digital marketing space, co-founder of Crazy Egg, Hello Bar, and KISSmetrics.
- Reference Gist: Neil’s comprehensive guide delves into the nuts and bolts of growth hacking. He explains the principles behind growth hacking, showcases strategies that have helped businesses achieve exponential growth, and also provides a roadmap for implementing these tactics. His narrative combines the essence of fast-paced start-up culture with the methodologies of data-driven marketing.
5. Brian Balfour’s Essays on Growth
- Author: Brian Balfour, former VP Growth @ HubSpot. He’s a well-respected figure in the growth marketing ecosystem and the founder of Reforge, formerly known as Coelevate.
- Reference Gist: Brian’s essays are a deep dive into the frameworks, strategies, as well as processes associated with growth. His writings offer an insider’s perspective on building and scaling growth teams, creating a growth culture, and developing strategies that resonate with a business’s core objectives. For those who seek an analytical and systematic approach to growth, Balfour’s insights are invaluable.
Each of these references provides a unique lens into growth marketing, combining theory with practicality, and strategy with execution. Whether you’re a newbie or a seasoned marketer, these resources offer a wealth of knowledge that can help shape and refine your growth marketing journey.
Now, Why Hire Growth Marketing Agencies?
In the modern business landscape, growth isn’t just about expansion—it’s about smart and sustainable scaling. This is where a growth marketing agency can add unparalleled value. By leveraging such an agency, businesses can harness specialized expertise to drive meaningful, data-driven growth.
Here are the benefits and advantages, supported by statistics and case study references:
1. Expertise Across Multiple Channels
- Benefit: Growth marketing agencies often have specialists for each marketing channel, from SEO to paid advertising to content marketing.
- Stat: According to a HubSpot report, companies that publish 16+ blog posts monthly get 3.5 times more traffic than those that publish 0-4 monthly
2. Cost-Effective Scaling
- Benefit: Hiring a full in-house team can be expensive. Agencies provide access to a team of experts often at a fraction of the cost.
- Stat: On average, Glassdoor Salary Data reveals that an in-house marketer can cost about $60k a year, whereas hiring an agency can often be cheaper without additional overhead costs.
3. Continuous Optimization
- Benefit: Agencies use data-driven methods to continuously optimize strategies, ensuring the best ROI.
- Stat: According to Forbes – The Evolution of Data-Driven Marketing, companies that adopt data-driven marketing are six times more likely to be profitable year-over-year.
4. Access to Latest Tools and Technologies
- Benefit: Agencies often have access to the latest marketing tools, ensuring campaigns are innovative and competitive.
- Stat: According to MarketingLand – The Power of Attribution, marketers that implemented an attribution solution reported a 15% increase in marketing ROI.
5. Focus on Core Business Functions
- Benefit: With an agency handling marketing, businesses can redirect internal resources to core operations.
- Stat: Harvard Business Review studies reveals that companies that focus on core competencies are 70% more profitable than their peers.
6. Drive Revenue with Proven Strategies
- Benefit: Growth marketing agencies bring tried-and-tested strategies tailored to your business, ensuring positive revenue impact.
- Case Study: FirstRound Review study revealed that AirBnB increased its booking by 300% after implementing a referral program, a tactic often employed by growth marketing agencies.
The evidence is clear: hiring a growth marketing agency can offer numerous advantages from immediate cost savings to long-term revenue growth. By partnering with the right agency, businesses can tap into a reservoir of expertise, tools, as well as strategies, primed to drive significant and sustainable growth. In the competitive world of business, this could very well be the game-changer companies are searching for.
How to Hire a Growth Marketing Agency: A Step-By-Step Guide
Finding the right growth marketing agency can be the catalyst your business needs to scale exponentially. However, making the right choice requires a systematic approach. Here’s a step-by-step guide to ensure you hire the perfect growth marketing agency for your needs:
1. Identify Your Needs
- What You Do: Understand and list down specific objectives you want to achieve. Do you need customer acquisition, retention, or both?
- Why: Clear objectives will guide your search, ensuring you approach agencies that specialize in areas you need the most assistance with.
2. Do Your Research
- What You Do: Start by searching online, asking for recommendations, as well as looking at reviews.
- Why: Comprehensive research will give you a list of potential agencies that align with your needs and have a good reputation in the industry.
3. Check Their Track Record
- What You Do: Dive deep into case studies, client testimonials, as well as their portfolio.
- Why: Past success stories and client experiences can offer insights into the agency’s capabilities and proficiency.
4. Initial Consultation
- What You Do: Arrange a meeting or call with potential agencies.
- Why: This allows you to gauge their expertise, see if they align with your values, and also if they truly understand your business model and objectives.
5. Ask the Right Questions
- What You Do: Inquire about their strategies, tools they use, team expertise, their understanding of your industry, as well as their approach to data and analytics.
- Why: This will help you understand if they’re the right fit and if they can address your specific challenges.
6. Review Their Proposal
- What You Do: Once they present a strategy or campaign proposal, assess it critically.
- Why: You want to ensure their strategy is bespoke for your business, not a one-size-fits-all approach.
7. Discuss Financials
- What You Do: Get a clear understanding of their pricing model, any potential extra costs, payment terms, as well as contract details.
- Why: Transparency in financial matters prevents potential misunderstandings or disputes later.
8. Check Cultural Fit
- What You Do: Understand their company culture and see if it aligns with yours.
- Why: A good cultural fit can enhance communication, understanding, and also collaboration.
9. Start with a Pilot Campaign
- What You Do: If possible, start with a short-term project or a pilot campaign to evaluate their effectiveness.
- Why: This minimizes long-term risks and allows you to assess their capabilities in real-time.
10. Review and Decide
- What You Do: After the pilot, assess the results, the workflow, communication efficiency, and also decide whether to enter a long-term collaboration.
- Why: Periodic assessments ensure that you’re getting value for your investment and that the agency is delivering as promised.
11. Establish Regular Communication
- What You Do: Once you decide to hire, set up regular check-ins, updates, and reporting intervals.
- Why: Regular communication keeps both parties aligned and promptly addresses any challenges or changes in strategy.
By following this systematic approach, you can ensure that you hire a growth marketing agency that understands your business, shares your vision, and has the expertise to drive tangible results. Remember, it’s a partnership, and the right choice can catapult your business to new heights.
Top Growth Marketing Agencies in Asia
One of the top growth marketing agencies in Asia, and the Philippines is:
LICERA Inc. has firmly established itself as a titan in the realm of growth marketing within Asia. As a matter of fact, their unique blend of data-driven strategies and a holistic approach to marketing sets them apart. Their specialty is integrating creative solutions with a sharp analytical focus, ensuring that growth isn’t just achieved—it’s sustained.
LICERA’s edge lies in its deep comprehension of the Asian market dynamics, its prowess in employing the latest technologies, and its ability to craft campaigns that resonate deeply with local audiences but scale globally.
These agencies, each with its unique strengths and approaches, have significantly influenced the growth marketing landscape in Asia. They exemplify the transformative power of growth marketing when implemented with expertise and precision.
For you easy reference also, if you are planning to hire anytime soon, here are the …
Things You Need to Consider Before Hiring A Growth Hacking Agency
Before committing to an agency, here are five essential considerations to keep in mind:
1. Clear Objectives and Goals
- Description: Before approaching any agency, it’s imperative to have a clear understanding of what you aim to achieve. This could range from customer acquisition metrics to brand awareness objectives.
- Why It Matters: By setting clear goals, you can communicate effectively with potential agencies and ensure their proposed strategies align with your business objectives. It also means you can measure the agency’s performance against these predefined goals.
2. The Agency’s Specialization and Expertise
- Description: Not all growth marketing agencies are created equal. Some might be experts in SEO or content marketing, while others might excel in paid ads or social media strategies.
- Why It Matters: Identifying an agency’s core strengths ensures that their specialization aligns with your primary growth objectives. In addition, this match can lead to more effective campaigns and better use of your budget.
3. Communication and Reporting
- Description: Assess how an agency plans to communicate with you. This includes understanding their reporting frequencies, the metrics they’ll report on, as well as the channels of communication they use.
- Why It Matters: Effective communication ensures transparency and builds trust. Furthermore, regular, data-driven reports will keep you informed about campaign performance, allowing for timely pivots and tweaks.
4. Past Performance and Client Testimonials
- Description: Dive into the agency’s past campaigns, case studies, and seek out client testimonials or references.
- Why It Matters: An agency’s track record can be a reliable indicator of their capabilities. Client testimonials can offer insights into the agency’s work ethic, effectiveness, and also reliability. This due diligence minimizes the risk of partnering with an underperforming agency.
5. Pricing Structure and Contract Terms
- Description: Get clarity on the agency’s pricing structure – whether they charge a flat fee, work on a retainer, or have performance-based pricing. Additionally, understand the contract’s length, clauses for exit, and any other commitments.
- Why It Matters: A transparent pricing structure ensures there are no hidden costs or surprises down the line. Moreover, understanding contract terms is crucial to ensure flexibility and avoid potential pitfalls or conflicts in the future.
Considering these factors can be the difference between forging a successful partnership that drives growth or ending up with a mismatch that drains resources. It’s always worth the time and effort to ensure you’re making an informed, strategic decision when choosing a growth marketing agency.
Top 10 Frequently Asked Questions
Growth marketing has become a popular and often-discussed topic among businesses, startups, as well as marketers. Here are the top 10 frequently asked questions about growth marketing, paired with concise answers:
1. What is growth marketing?
- Answer: Growth marketing is an integrated approach to marketing that focuses on the entire customer lifecycle, from acquisition to retention. It employs experiments, data analysis, as well as innovative strategies to drive sustainable growth.
2. How does growth marketing differ from traditional marketing?
- Answer: Traditional marketing often concentrates on top-of-funnel activities like brand awareness. Growth marketing, on the other hand, is holistic, focusing on attracting, engaging, and retaining customers, optimizing each stage of the customer journey.
3. Why is growth marketing important for startups?
- Answer: Startups often operate with limited budgets and need to grow rapidly to prove their business model. Meanwhile, growth marketing offers cost-effective, scalable strategies that can drive quick results and adapt to changing circumstances.
4. Which metrics are crucial in growth marketing?
- Answer: While specific metrics can vary based on goals, common ones include Customer Acquisition Cost (CAC), Lifetime Value (LTV), Retention Rate, Churn Rate, and Conversion Rates across various funnel stages.
5. How does growth marketing employ experimentation?
- Answer: Growth marketers frequently run A/B tests and other experiments to determine the most effective strategies. As a result, this culture of testing and iteration helps in optimizing campaigns and strategies based on real-time data.
6. Can growth marketing be applied to any industry?
- Answer: While tactics might differ, the principles of growth marketing—data-driven decision-making, continuous optimization, and customer-centricity—can be applied across industries.
7. How does content fit into growth marketing?
- Answer: Content plays a pivotal role, serving various purposes from attracting and educating potential customers to nurturing existing ones. It helps in SEO, engagement, and also in establishing authority in a particular domain.
8. Is growth hacking the same as growth marketing?
- Answer: Not exactly. While both focus on growth, growth hacking is generally about finding clever, often low-cost solutions to drive rapid growth. Growth marketing is broader, encompassing a wide range of strategies and tactics to drive sustainable long-term growth.
9. How do I know if my growth marketing strategies are working?
- Answer: Regularly monitoring and analyzing key metrics, comparing them to industry benchmarks, as well as assessing the ROI of your initiatives will provide insights into the effectiveness of your strategies.
10. How do I choose the right growth marketing agency?
- Answer: Consider their expertise, track record, understanding of your industry, and communication style. Also, evaluate their strategic approach, case studies, client testimonials, and pricing structure.
Growth marketing, with its dynamic and holistic approach, has become indispensable in today’s digital age. Whether you’re a business owner, a marketer, or someone curious about the domain, understanding its nuances can offer valuable insights into the modern marketing landscape.
To Sum It Up…
In summary, in today’s rapidly evolving digital landscape, growth marketing stands out as a game-changer. Its comprehensive approach, focusing on the entire customer lifecycle from acquisition to retention, is a marked departure from traditional marketing methods that often prioritize just the top-of-the-funnel activities. As we’ve delved into, growth marketing embraces data-driven strategies, continuous experimentation, as well as a relentless focus on understanding and enhancing the customer journey.
For startups and established businesses alike, the promise of sustainable, scalable growth is alluring. However, achieving this requires not just an understanding of growth marketing principles but also the expertise to implement them effectively. This brings us to a crucial decision many business owners face: choosing the right growth marketing agency.
The importance of this choice can’t be overstated. The right agency can be a catalyst, propelling a brand to new heights, while a mismatch can lead to wasted resources and lost opportunities. As highlighted, factors such as an agency’s track record, specialization, communication style, and understanding of a client’s industry play pivotal roles in determining the success of this partnership.
To all business owners reading this: the world of growth marketing is vast, filled with potential but also complexities. As you stand on the brink of this exciting journey, take the time to research, reflect, and also critically evaluate potential growth marketing partners. The effort you invest now in finding that perfect match will pay dividends in the form of sustained business growth as well as success in the future. Lastly, in this age of relentless competition and ever-shifting market dynamics, aligning with the right growth marketing experts might just be the edge your business needs to thrive.